23 Best Sales App Every Savvy Salesperson Should Download in 2024

Sales apps are transforming the way sales team interact with their workflows and customers. By automating routine tasks and centralizing data, these tools significantly enhance productivity and efficiency.

The convenience of accessing and managing sales activities from any location further complements their utility in a fast-paced business environment.

• Productivity Boost: Businesses employing mobile sales apps witness an average productivity increase of 15%. This is because sales reps spend less time on administrative tasks and more on sales-generating activities.
• Faster Sales Cycles: According to a recent survey, 30% of sales managers and representatives have experienced shorter sales cycles due to the real-time data and mobility offered by sales apps.

These statistics not only underline the effectiveness of sales apps in modern business practices but also highlight their role in driving sales growth and improving customer engagements.

As businesses continue to leverage these technologies, the impact of sales apps on operational success becomes increasingly evident.

Why Does Your Business Need a Sales App?

A sales app is not just an optional tool but a fundamental asset for any business aiming to enhance their sales operations. Sales apps streamline workflows, improve data accuracy, and ensure that your sales teams are equipped with the necessary tools to drive success.

1. Streamlined Sales Processes

A sales app can dramatically streamline sales processes, reducing the time and effort required for tasks that traditionally bog down sales teams.

Efficiency in Data Handling: Sales apps integrate with existing systems to synchronize data across platforms, reducing manual entry errors by an average of 25%.

Accelerated Sales Cycles: Businesses using sales apps report a reduction in sales cycle duration by up to 18%, enabling faster revenue generation.

2. Improved Sales Team Productivity

Empowering sales rep with mobile access to sales tools allows for greater flexibility and efficiency, directly impacting productivity.

Mobile Access: Field Sales reps can access customer data and sales history on the go, increasing face time with clients by 30%.

Task Automation: Routine tasks such as data entry, follow-ups, and reporting are automated, allowing reps to focus more on selling and less on administrative duties.

3. Enhanced Customer Engagement and Satisfaction

Utilizing a sales app helps businesses tailor their customer interactions based on data-driven insights, significantly enhancing customer engagement.

Personalized Interactions: Sales apps provide insights into customer preferences and behaviors, enabling personalized communication that increases customer satisfaction rates by up to 35%.

Real-Time Customer Support: With real-time access to customer data, sales reps can address concerns and provide solutions promptly, improving customer service and retention.

4. Competitive Advantage on All Your Sales Data

Incorporating advanced technology such as sales apps into your business strategy not only sets you apart from competitors but also demonstrates a commitment to innovation.

Market Adaptability: Companies using sales apps are 28% more likely to quickly adapt to market changes, thanks to the agile nature of app-based insights and operations.

Increased Sales Revenue: Businesses leveraging sales apps see an average increase in sales revenue by 21%, attributable to improved sales efficiency and customer engagement.

23 Best Sales Apps to Use in 2024 for Sales Reps

There are numerous sales apps available, each specializing in different aspects of sales. Here is a compilation of 20 top sales apps that can optimize various daily tasks managed by your sales reps.

CRM Integration Apps

1. Salesforce Sales Cloud

Best for: Comprehensive CRM integration across all business sizes.

Overview: Salesforce Sales Cloud is a powerhouse in the CRM industry, offering extensive customization options and an array of advanced features that cater to diverse business needs. It seamlessly integrates with a variety of platforms, including marketing automation, customer service, and application development environments.

Key Features:

• Lead and Opportunity Management: Track and optimize your sales funnel from initial contact to final sale, ensuring no opportunity slips through.
• Einstein Analytics: Utilize AI-powered analytics to forecast trends, track team performance, and gain deeper insights into customer behavior.
• Extensive App Marketplace: Access to thousands of third-party apps via the Salesforce AppExchange, allowing for easy customization and extended functionality.

2. HubSpot Sales Hub

Best for: Small to medium-sized businesses looking for easy-to-use CRM integration.

Overview: HubSpot Sales Hub is renowned for its user-friendly interface and effective inbound marketing tools. It offers seamless integration with the HubSpot CRM, ensuring that sales and marketing efforts are perfectly aligned.

Key Features:

• Automated Sales Pipeline: Automates the tasks of assigning leads, tracking email interactions, and managing data entry.
• Meeting Scheduling: Streamline the process of scheduling meetings with prospects using automated invitations and reminders.
• Email Tracking and Notifications: Provides real-time notifications when a prospect opens an email, enabling timely follow-ups.

3. Zoho CRM

Best for: Businesses seeking a cost-effective CRM with high customization capabilities.

Overview: Zoho CRM offers a versatile platform with a vast range of features designed to attract, retain, and satisfy customers. Its integration capabilities extend across Zoho's own suite of applications as well as external systems through Zoho’s developer API.

Key Features:

• Sales Automation: Automates everyday sales tasks, improves the efficiency of sales processes, and reduces the time sales reps spend on mundane tasks.
• Omnichannel Support: Connect with your customers via email, live chat, social media, and in-person interactions, all from within the app.
• Predictive Sales and Intelligence: Uses AI to predict the likelihood of leads converting, helping sales teams prioritize their efforts for maximum efficiency.

4. Microsoft Dynamics 365 Sales

Best for: Enterprises seeking deep integration with Microsoft products and advanced AI capabilities.

Overview: Microsoft Dynamics 365 Sales is an enterprise-grade CRM solution that excels in its integration with other Microsoft services, including Office 365, Teams, and advanced AI tools from Azure. It’s designed for larger organizations that require robust, scalable solutions to manage complex customer relationships and streamline sales processes across global teams.

Key Features:

• Seamless Integration with Microsoft Ecosystem: Leveraging the full suite of Microsoft tools, Dynamics 365 Sales integrates effortlessly with Outlook, Excel, and SharePoint, ensuring a unified workflow and data consistency across applications.
• AI-Driven Insights: Utilize built-in AI to get predictive insights on sales priorities and most promising leads, helping sales teams focus their efforts where they are most likely to close deals.
• Customizable Sales Processes: Allows businesses to tailor the CRM experience to their specific processes and needs, supporting a wide range of customization and automation options to enhance sales performance.

Communication and Outreach Apps

5. Slack

Best for: Real-time communication and collaboration within sales teams.

Overview: Slack is a dynamic communication tool that facilitates instant messaging, file sharing, and integration with a multitude of other applications used by sales teams. Its ability to create channels for different topics or projects helps keep conversations organized and accessible.

Key Features:

• Integrations: Connects seamlessly with over 2,000 apps like Salesforce, Google Drive, and Asana, centralizing workflow and communication.
• Shared Channels: Allows teams to collaborate with external partners, vendors, or clients within Slack, ensuring fluid communication across organizational boundaries.
• Advanced Search: Quickly find past conversations and files, making it easy to pull up client histories and previous interactions.

6. Zoom

Best for: Video conferencing and remote sales presentations.

Overview: Zoom is a leader in modern enterprise video communications, offering an easy and reliable platform for video and audio conferencing, chat, and webinars across mobile, desktop, and room systems.

Key Features:

• HD Video and Audio Calls: Provides high-quality video and audio calls, essential for clear and effective remote sales presentations and meetings.
• Screen Sharing and Collaboration: Enables sales reps to share presentations, live demos, and other resources directly during calls, enhancing communication and engagement.
• Recording and Transcripts: Automatically records sessions and generates transcripts, useful for reviewing meetings and training purposes.

7. Mailchimp

Best for: Email marketing campaigns and automation for sales teams.

Overview: Mailchimp is not only a leader in email marketing but also an all-in-one marketing platform that empowers businesses to manage and talk to their clients, customers, and other interested parties.

Key Features:

• Audience Segmentation: Offers advanced segmentation features that allow sales teams to target specific groups of contacts based on behavior, preferences, or previous sales.
• Automated Campaigns: Automates email sequences based on triggers like sign-ups, purchases, or other customer actions, ensuring timely follow-up that moves leads through the sales funnel.
• Performance Analytics: Provides detailed reports on campaign performance, helping sales teams refine strategies and improve outreach effectiveness.

8. Intercom

Best for: Engaging and supporting customers through personalized messaging.

Overview: Intercom is a powerful communication platform designed for businesses to connect with customers through personalized, messenger-based experiences. It is particularly effective for engaging leads in real-time on websites, in web and mobile apps, through social media, or via email.

Key Features:

• Real-time Chat: Offers live chat capabilities, allowing sales reps to engage with website visitors the moment they have questions or show interest in a product.
• Automated Messaging: Utilizes behavior-triggered messaging to automatically send tailored messages to users based on their interactions with your product or website.
• Customer Segmentation: Provides tools to segment audiences based on user behavior, enabling targeted communications that are more likely to convert leads into sales.

Sales Tracking and Analytics Apps

9. Pipedrive

Best for: Teams seeking an intuitive and visual approach to sales tracking.

Overview: Pipedrive is designed to give sales teams visibility into their pipelines, with a strong emphasis on simplicity and ease of use. Its intuitive interface allows sales reps to track progress and manage leads and deals efficiently.

Key Features:

• Visual Sales Pipelines: Customize and visualize your sales pipeline to reflect different stages in the sales process, enabling clear tracking of progress and activities.
• Activity and Goal Tracking: Set activities and track completion to maintain momentum and ensure team goals are met.
• Insights and Reports: Generate detailed reports on sales performance, helping teams make data-driven decisions to optimize strategies.

10. Tableau

Best for: Organizations requiring advanced analytics and rich data visualization.

Overview: Tableau is a powerful tool for sales analytics, known for its ability to handle vast datasets and produce complex visual representations of data. It integrates with multiple data sources to provide comprehensive insights.

Key Features:

• Advanced Data Visualization: Create interactive and customizable dashboards that highlight key sales metrics, trends, and correlations.
• Data Blending: Combine data from various sources to get a holistic view of sales performance and market trends.
• Real-Time Data Processing: Update data in real-time, ensuring that the sales team always has access to the latest information.

11. InsightSquared

Best for: Data-driven sales teams looking for detailed forecasting and reporting.

Overview: InsightSquared provides extensive analytics for sales teams, offering detailed forecasting and an automated report generation feature that takes the guesswork out of performance tracking.

Key Features:

• Sales Forecasting: Use historical data to predict future sales trends, helping managers plan better and allocate resources more effectively.
• Pipeline Management: Track changes in the sales pipeline and analyze pipeline velocity to understand how deals are progressing.
• Activity Tracking: Monitor sales rep activities to ensure alignment with sales goals, identifying areas where efficiency can be improved.

Productivity and Organization Apps

12. Asana

Best for: Sales teams looking for superior task management and collaborative project tracking.

Overview: Asana is a versatile task management app that helps sales teams organize, track, and manage their work. It's known for its intuitive design and powerful features that facilitate project planning, team collaboration, and deadline tracking.

Key Features:

• Project Visualization: Offers multiple views like lists, timelines, and boards to manage sales projects from various perspectives.
• Automated Workflows: Customize and automate workflows to reduce manual effort and focus on sales goals.
• Real-Time Communication: Integrates communication tools directly within tasks, ensuring all team members are aligned and updated.

13. Trello

Best for: Sales reps needing a visual tool for managing tasks and workflows.

Overview: Trello utilizes a card-based system that is perfect for organizing tasks and projects into boards. It's highly customizable and user-friendly, making it ideal for sales reps to track leads, manage contacts, and oversee sales processes.

Key Features:

• Kanban Boards: Visualize workflows and task progress in a flexible and easy-to-understand format.
• Power-Ups: Enhance functionality with integrations like calendars, automation, and data syncing with other apps.
• Mobile Optimization: Accessible on mobile devices, allowing sales reps to update and monitor tasks on the go.

14. Monday.com

Best for: Integrating sales processes and customer relationship management in one platform.

Overview: Monday.com is known for its ability to adapt to various business needs, making it an excellent tool for sales teams that require customization and scalability. It integrates project management with CRM features to provide a comprehensive overview of customer interactions and sales progress.

Key Features:

• Custom Workflows: Create and customize workflows to match your sales team’s specific needs.
• Data Visualization: Generate reports and dashboards to gain insights into sales trends and team performance.
• Automation: Set up automations to handle routine tasks, such as lead scoring and follow-ups, freeing up time for more critical sales activities.

15. Todoist

Best for: Sales professionals needing powerful task management.

Overview: Todoist is renowned for its simplicity and powerful task management features. It allows sales reps to manage their daily activities and track deadlines effortlessly. It integrates with various other tools, ensuring that all tasks and projects are in sync.

Key Features:

• Task Prioritization: Organize tasks with priority levels, helping sales reps focus on what matters most.
• Collaborative Projects: Share projects, delegate tasks, and follow up on team members’ progress.
• Integration Capabilities: Seamlessly integrates with email, calendar apps, and more to centralize all tasks and notifications in one place.

16. Evernote Business

Best for: Teams that need to capture and organize information rapidly.

Overview: Evernote Business is perfect for sales teams that require a central repository to store notes, research, sales records, and meeting minutes. Its robust search capabilities make retrieving information quick and easy, which is crucial for fast-paced sales environments.

Key Features:

• Content Capture: Easily capture text, images, and web pages.
• Document Scanning: Scan and organize receipts, business cards, and documents on the go.
• Team Notebooks: Organize notes into shared notebooks to ensure team members are always updated with the latest sales data and client information.

17. Smartsheet

Best for: Sales teams looking for project management with deep customization and reporting features.

Overview: Smartsheet is a dynamic tool that blends the features of project management with the flexibility of a spreadsheet. It's particularly suited for managing complex sales projects and integrating multiple aspects of the sales process from tracking leads to finalizing deals.

Key Features:

• Automated Workflows: Automate repetitive tasks to save time and reduce errors.
• Gantt Charts & Kanban Boards: Visual project management tools to track progress and deadlines.
• Advanced Reporting: Generate detailed reports to analyze sales trends and team performance.

Lead Generation and Management Apps

18. HubSpot Sales Hub

Best for: Small to mid-sized businesses seeking an all-in-one sales and marketing platform.

Overview: HubSpot Sales Hub is part of the broader HubSpot ecosystem, renowned for its comprehensive tools that cover every stage of the marketing and sales funnel. It excels in lead generation and management by integrating these processes with powerful automation and analytics tools.

Key Features:

• Lead Capture and Management: Easily capture leads directly from your website and organize them with detailed contact records.
• Email Tracking and Engagement Notifications: Receive real-time notifications when a prospect opens an email or clicks a link, allowing for timely follow-ups.
• Meeting Scheduling: Simplify the appointment setting with prospects using integrated scheduling tools that sync with your calendar.

19. Marketo

Best for: Large enterprises looking for robust marketing automation to enhance lead generation efforts.

Overview: Marketo is a leading marketing automation platform that offers extensive functionality for enterprises focused on scaling their lead generation activities. It is particularly strong in creating targeted, automated marketing campaigns that drive lead engagement and conversion.

Key Features:

• Advanced Lead Scoring: Prioritize and route leads based on their engagement and likelihood to convert, using sophisticated scoring models.
• Campaign Management: Design and deploy complex marketing campaigns that nurture leads across multiple channels.
• Analytics and ROI Tracking: Monitor the effectiveness of campaigns and track the return on investment in real-time to continuously optimize strategies.

20. Pipedrive

Best for: Sales teams looking for a user-friendly and visual approach to pipeline management.

Overview: Pipedrive is a CRM and pipeline management tool designed with usability in mind. It helps sales teams keep sight of their most important prospects and deals without getting overwhelmed by complexities.

Key Features:

• Visual Sales Pipeline: Manage leads and deals through a highly intuitive visual interface, easily moving them through different stages of the sales process.
• Activity Reminders: Set up activities related to leads and ensure timely follow-ups with automated reminders.
• Customizable Pipeline Stages: Tailor the pipeline stages to match your specific sales process, allowing for a flexible and dynamic lead management approach.

Proposal and Contract Management Apps

21. PandaDoc

Best for: Sales teams looking for an all-in-one document automation tool with advanced integration features.

Overview: PandaDoc streamlines the process of creating, sending, and tracking proposals and contracts. It is highly valued for its ability to reduce the time to close deals by automating the creation and delivery of legally binding documents.

Key Features:

• Template Library: Offers a comprehensive library of customizable proposal and contract templates.
• eSignature Capability: Allows recipients to securely sign documents from any mobile device, ensuring convenience across all your devices.
• Real-Time Tracking: Tracks when documents are opened, read, and signed, providing sales representatives with timely updates that help move deals forward.

22. Proposify

Best for: Businesses that require detailed proposal insights and workflow customization to boost closing rates.

Overview: Proposify offers a powerful solution for managing proposals that helps sales teams craft winning proposals quickly and easily. It offers detailed analytics on proposal performance and integrates seamlessly with many CRMs and other sales tools.

Key Features:

• Interactive Quoting: Gives potential clients the power to choose from optional items, change quantities, and better understand pricing models.
• Approval Workflow: Customizable workflows ensure that proposals go through the proper review cycles, enhancing task management capabilities within sales teams.
• Content Library: Store and reuse content blocks and pricing information to streamline proposal creation.

23. Adobe Sign

Best for: Organizations requiring a robust, secure platform for electronic agreements and contracts.

Overview: Adobe Sign simplifies the process of sending, signing, tracking, and managing contracts. It is highly effective for businesses looking to accelerate critical business processes while ensuring compliance and security.

Key Features:

• Cross-Device Functionality: Works seamlessly across devices, ensuring users can manage agreements using any mobile device.
• Integration with Enterprise Apps: Easily integrates with enterprise apps such as Microsoft Office, Salesforce, and Workday.
• Automated Reminders: Keeps contracts moving with automated reminders and notifications, perfect for maintaining an active subscription period without delays.

Sales Apps for Different Industry Sectors

Concluding Thoughts

As we wrap up our review of the top 23 sales apps for 2024, it’s evident how essential these tools are for enhancing sales team performance and customer engagement. These apps not only streamline the process to track unlimited sales data, boosting efficiency, but also foster stronger customer relationships through personalized interactions.

By integrating the latest in sales technology, businesses can gain a competitive edge, adapting swiftly to market changes and customer demands. Ultimately, whether improving CRM integration, enhancing communication, or managing leads more effectively, the right sales apps are vital for any forward-thinking sales strategy.

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