15 Must-Try Link-Building Tactics to Improve Your SEO in 2025

Link-building tactics are key to improving your SEO and getting your website noticed on search engines. One great way to build links is by creating blog posts that attract backlinks from authority sites naturally.

Broken link building is also a smart tactic, it lets you find and fix dead links on relevant websites, giving you the chance to earn some valuable backlinks. Guest posts, resource pages, and even social media can be powerful tools to help you build links from different places.

Did you know that pages with more quality backlinks and higher domain authority tend to rank 50% better on search results, according to Moz? In 2025, focusing on these link-building efforts will keep you on top and help bring more visitors to your site.

What Is Link Building?  

Link building is the process of acquiring links from other websites to your own site. By building links, you improve your website’s authority and search engine rankings, making it easier for search engines to find your site.

Effective link building strategies include generating links through blog comments, guest posts, and quality content that earn links from high-quality sites.

You can also build backlinks through link reclamation, outreach emails, and using free tools.

Relevant websites, resource pages, and authority sites often help you add links to your site, driving traffic and increasing visibility.

What Are the Benefits of Link Building?  

Link building is more than just acquiring links to your website, it plays a significant role in boosting your SEO and bringing long-term value to your online presence.

Let’s look at how link-building efforts benefit your website, using simple, actionable steps and focusing on the importance of quality links from relevant websites and high-quality sites.

1. Increases Website Authority  

When websites link to your site, especially from authority sites or relevant sites, it signals to search engines that your content is trustworthy and valuable.

This increases your domain authority, which helps you rank higher in search engine results.

Over time, link reclamation (recovering lost links) can also contribute to maintaining your site’s authority, as it ensures that quality backlinks continue to point to your pages.

2. Improves Search Rankings  

Backlinks from relevant websites and quality links help improve your rankings on search engines.

Websites linking to your site act as votes of confidence for your content, which can lead to better search rankings.

When you build links from resource pages or through blog comments, for example, they help strengthen your website’s position in search engines by demonstrating that your site is well-regarded within your industry.

3. Drives Referral Traffic  

One of the most immediate benefits of building links is the increase in referral traffic.

Links from guest posts, other websites, and social media accounts direct traffic to your site.

This is especially true when you use social media to promote your content and encourage people to share or link back to your articles.

By targeting the right audience through social media, you can drive consistent traffic to your site.

More links to your website from trusted sources create a snowball effect, bringing more potential customers to your pages.

4. Increases Brand Visibility  

Building links to your site from a variety of sources increases your brand’s visibility. As your links appear on relevant websites and other sites, your brand gains exposure to new audiences, even those who might not have been aware of your business.

By generating links through guest posts, industry news, or even digital PR, you improve your chances of being seen by more people.

This enhanced visibility plays a major role in expanding your brand's reach across different platforms and search results.

5. Supports Long-Term SEO  

Link-building is an ongoing process that supports long-term SEO success. As you continue to build quality backlinks, your website becomes more established in your niche.

By regularly working on acquiring links from quality sources, you improve your website’s ability to rank for relevant keywords.

Unlike paid ads or short-term tactics, a strong link-building strategy creates a foundation that keeps working for you over time, even when you are not actively seeking out links.

6. Creates Networking Opportunities  

Link-building naturally leads to networking opportunities. When you collaborate with site owners for guest posts or share content on relevant sites, you form valuable connections within your industry.

These relationships often turn into partnerships that benefit both parties, whether through shared traffic or joint ventures.

As you engage in guest blogging or outreach emails, you’re not just building links but also fostering meaningful business relationships.

7. Engages Your Audience  

Lastly, building links can help you engage your audience by creating content that’s valuable and shareable.

When you craft quality content that people find useful, they are more likely to earn links to your pages, share your articles on social media, or even mention you in their own blog posts.

By focusing on creating content that resonates with your target audience, you encourage a cycle of engagement and ongoing link-building.

Link building is a powerful tool for improving your SEO, driving traffic, and growing your online presence.

By building links from relevant sites, creating quality content, and leveraging social media and outreach emails, you can reap these benefits and ensure your website thrives for years to come.

15 Must-Try Link-Building Tactics

Link-building plays a crucial role in improving your SEO. Here are 15 effective tactics you can try to enhance your website’s presence, ranking, and authority.

By applying these tactics, you'll create a solid foundation for your website's long-term success.

1. Leverage Broken Link Building

Broken link building is one of the most effective strategies to get backlinks. It involves identifying broken links on relevant websites or authority sites and offering your own content as a replacement.

This approach benefits both sides: the website owner can resolve a broken link, while you earn a valuable backlink to your site.

How Does It Work?

• Use tools to find broken links on relevant websites or resource pages.
• Contact the website owner and suggest your content as a replacement for the broken link.
• Provide high-quality content to ensure your link is approved.

2. Create High-Quality Blog Posts

Blog posts are not only great for engaging readers, but they can also attract high-quality backlinks.

When you produce valuable content, it naturally gets shared, and other sites may link to it as a reference or resource.

Why Blog Posts Matter?

• Write about topics that interest your target audience and are relevant to your niche.
• Include relevant keywords and high-quality images to improve the content's shareability.
• Promote your blog posts on social media accounts to gain more visibility.

3. Use Guest Posting Effectively

Guest posting is a powerful way to build links from other sites and authority sites. By contributing to high-quality blogs or websites within your niche, you can earn backlinks while establishing your reputation.

How to Use Guest Posting?

• Identify relevant websites that accept guest posts.
• Reach out to site owners with content ideas that align with their audience.
• Ensure your guest post includes links back to your own site.

4. Build Links Through Infographics

Infographics are visual and shareable content pieces that can help you generate links. When you create an engaging infographic, others are likely to embed it on their site and link back to your page.

Why Infographics Work?

• Infographics are easy to understand and can explain complex ideas.
• Submit your infographics to social media accounts, industry news, or digital PR platforms to maximize exposure.
• Include quality content and relevant keywords to make your infographic valuable.

5. Try Skyscraper Content Strategy

Skyscraper content refers to creating content that is better than the existing content on a topic, thus earning more links.

By improving existing content and making it more comprehensive, you'll attract backlinks from sites that previously linked to the original piece.

How to Implement Skyscraper Content?

• Find high-ranking content related to your niche that needs improvement.
• Make your content more detailed, adding relevant keywords and useful information.
• Reach out to the sites that linked to the original content and suggest they link to yours instead.

6. Engage in Resource Page Outreach

Resource pages are lists of useful resources in a specific niche. These pages often link to high-quality content, and getting listed on them can help your site gain valuable backlinks.

How to Use Resource Pages?

• Search for relevant sites or resource pages in your industry.
• Reach out to site owners and suggest your content as a valuable addition to their page.
• Ensure your content is top-notch and highly relevant to increase the chances of getting included.

7. Utilize Social Media for Links

Social media platforms are excellent for building links and increasing visibility. By sharing your content on platforms like Facebook, Twitter, or LinkedIn, you can drive traffic to your website and increase the chances of getting backlinks.

How Social Media Helps?

• Share your content regularly on your social media accounts to engage with your target audience.
• Encourage followers to share your posts, which can lead to more links from other websites.
• Collaborate with influencers or people in your network to extend your reach.

8. Get Backlinks Through Testimonials

Writing testimonials for products or services you’ve used is an easy way to earn backlinks.

Many companies will publish your testimonial on their site and include a link to your website as a thank you.

How Testimonials Work?

• Identify products or services you’ve used and are satisfied with.
• Offer to write a testimonial for the company in exchange for a backlink.
• Provide a genuine testimonial that adds value to the company’s website.

9. Collaborate with Influencers

Influencers in your industry can help you build links and drive traffic. By collaborating with influencer marketing, you can leverage their audience to generate backlinks and increase visibility.

How to Collaborate with Influencers?

• Reach out to influencers with relevant social media accounts.
• Offer to write content for their blog or collaborate on a project that links back to your site.
• Build relationships with influencers to ensure long-term partnerships and consistent link-building opportunities.

10. Reclaim Unlinked Mentions

You may find that your brand or content is mentioned on other websites without a link back to your site. This is an opportunity to reach out and ask for the backlink, helping you reclaim valuable links.

How to Reclaim Unlinked Mentions?

• Use tools to find unlinked mentions of your brand.
• Contact the site owners and request that they add a link to your website.
• Offer to provide more relevant information or resources to make it easier for them to link to your site.

11. Explore Niche Directories

Niche directories are a great way to get links from relevant sites within your industry. These directories are often trusted by search engines and can provide high-quality backlinks that improve your site’s SEO.

How to Use Niche Directories?

• Find reputable niche directories within your industry or location.
• Submit your site with an accurate description and relevant information.
• Make sure the directory is reputable and not spammy to avoid penalties from search engines.

12. Participate in Online Communities

Engaging in online communities such as forums or Q&A sites like Quora can be a great way to generate links.

By providing valuable answers and linking back to your site, you can gain exposure and build your backlink profile.

How Online Communities Help?

• Identify active online communities relevant to your niche.
• Answer questions, participate in discussions, and include links to your website where appropriate.
• Ensure your contributions are valuable and help others in the community.

13. Focus on Link Roundups

Link roundups are lists of links to valuable content within a specific industry or niche. Getting featured in a link roundup can help you gain quality backlinks from sites that regularly feature content in your niche.

How to Get Featured in Link Roundups?

• Find link roundups within your niche using Google search or tools like Ahrefs.
• Reach out to the person managing the roundup and suggest your best content.
• Make sure your content is highly relevant to the roundup’s theme.

14. Publish Original Research

Original research can be a goldmine for generating backlinks. When you conduct your own studies or surveys, others in your industry will cite your work and link back to it as a reference.

Why Original Research Works?

• Conduct surveys or studies on relevant topics in your industry.
• Publish your findings in a detailed and easily understandable format.
• Share your research with influencers and bloggers who may link back to your study.

15. Monitor and Reclaim Lost Links

Over time, you may lose backlinks due to page removals or changes in content. By monitoring your backlinks and reclaiming lost links, you can maintain the strength of your SEO efforts.

How to Reclaim Lost Links?

• Use tools like Google Search Console or Ahrefs to monitor your backlinks.
• Identify any lost links and contact the site owners to request their restoration.
• Provide additional content or update your site to make it worth linking to again.

These 15 must-try link-building tactics will help you build a strong backlink profile, improve your website’s search rankings, and drive more organic traffic to your site. By implementing these tactics strategically, you can take your SEO to the next level.

How Can Broken Link Building Improve Your SEO?  

Broken link building is an effective SEO technique where you identify broken links on external websites and suggest your content as a replacement.

This technique not only helps improve your website’s search rankings but also strengthens your overall SEO by earning quality backlinks.

Here's how broken link building can enhance your SEO efforts.

1. Recovers Lost Link Opportunities  

One of the key benefits of broken link building is that it helps you recover lost link opportunities.

Many websites have broken links that used to link to valuable content, but over time, these links become outdated or lead to non-existent pages.

By identifying these broken links and offering your own content as a replacement, you can reclaim those valuable backlinks that might have been lost.

2. Fixes Broken User Experiences  

When users encounter broken links, it negatively impacts their experience on a website. This can lead to frustration and high bounce rates, which, in turn, harms SEO.

By identifying and replacing broken links on other websites, you are helping them improve the user experience, making their site more functional and appealing.

As a result, they may be more willing to link back to your site, improving your visibility.

3. Earns Backlinks Quickly  

Unlike some other link-building strategies, broken link building allows you to earn backlinks quickly.

Since you are offering a replacement for a broken link, site owners are often more inclined to accept your content as it provides immediate value.

This makes it a fast and efficient way to increase the number of links to your website.

4. Improves Crawlability and Indexing  

Crawlability and indexing are critical components of SEO. When search engines crawl your site, they check for errors such as broken links or pages that don’t load properly.

By repairing broken links and ensuring that all the pages on your website are accessible, you improve your site’s crawlability, which helps search engines index your pages faster. This ultimately leads to better rankings on search engines.

5. Strengthens Niche Relevance  

Broken link building allows you to target websites and content that are closely related to your niche.

By reaching out to relevant websites and offering your content as a replacement for broken links, you’re securing backlinks from sites within the same industry or topic area.

This strengthens your niche relevance, which is important for SEO as it signals to search engines that your content is authoritative and aligned with a specific topic.

6. Reduces Outbound Link Errors  

When a website has many outbound link errors (i.e., broken links), it reflects poorly on the site’s domain authority.

As part of the broken link building process, you help site owners clean up their websites by replacing broken links with your own relevant content.

This results in cleaner link profiles for both parties and helps maintain the overall authority of the site, boosting both your SEO and theirs.

7. Helps Build Relationships with Site Owners  

Another advantage of broken link building is that it gives you the opportunity to connect with site owners.

By offering your content as a replacement for broken links, you are not only helping them but also starting a potential relationship.

This can lead to other link building services or opportunities to collaborate on content, providing long-term SEO benefits.

8. Increases Chances for Content Placement  

When you reach out to site owners for broken link building, you increase the chances for content placement on relevant, high-quality sites.

Since you’re offering a solution to a problem (the broken link), site owners may be more inclined to accept your content as a replacement.

This gives you the opportunity to get your content featured on high-quality sites, which is a valuable SEO asset.

9. Supports a Cleaner Link Profile  

Over time, websites accumulate both good and bad links. Broken backlinks can be a signal to search engines that your site is not properly maintained.

By engaging in broken link building, you ensure that your link profile stays clean and relevant.

Having a cleaner link profile can enhance your domain authority, which is a key factor in improving your search rankings.

In summary, broken link building is an effective strategy to improve your SEO by recovering lost opportunities, enhancing user experience, and securing high-quality backlinks.

By finding broken links on relevant websites, fixing those links, and offering your content as a valuable replacement, you help both site owners and your own site grow in authority, relevance, and search engine visibility. Keep these benefits in mind as you implement this strategy, and you’ll see positive results in your SEO efforts.

Why Are Blog Posts Important for Link Building?  

1. Attracts Backlinks  

Blog posts are an effective way to attract backlinks to your website. When you create valuable and informative content, other websites linking to your blog post helps improve your site's authority. This can lead to higher search rankings and more exposure for your content.

2. Creates Shareable Content  

A well-written blog post can go viral when it's shareable content. When your posts resonate with your target audience, people are more likely to share them across social media accounts and other platforms, which increases the chances of earning links to your website.

3. Engages Readers  

Blog posts that engage readers keep them on your site longer, which increases the likelihood of them linking back to your content.

The more you engage readers, the higher the chances that they will share your content or refer to it in their own blog posts, enhancing your link building.

4. Supports Long-Term Links  

Blog posts can support long-term links. Unlike short-lived campaigns, blog posts continue to earn backlinks over time as they remain relevant and accessible to new visitors.

This consistency in link building efforts ensures that your content keeps generating value for SEO.

How to Use Guest Posting in Your Link-Building Strategy?  

Guest posting is an effective link-building strategy that allows you to earn quality backlinks by writing posts for other websites in your niche.

This technique not only improves your SEO but also helps build relationships with other content creators.

Let’s go through the steps on how to leverage guest posting effectively for your link building efforts.

1. Find Relevant Guest Post Opportunities  

The first step in a successful guest posting strategy is to find relevant guest post opportunities. Search for websites that are in the same industry or related niches.

These relevant websites or relevant sites are more likely to accept your guest post and provide backlinks that will be valuable for your site.

You can use search queries like “write for us” or “contribute” alongside your niche keywords to find sites that are open to guest contributions.

Additionally, look for high quality sites with good domain authority to maximize the impact of your backlinks.

2. Pitch Engaging Content Ideas  

Once you find the right website, the next step is to pitch engaging content ideas to the site owner or editor.

Your pitch should be tailored to the target audience of the site, making sure that your content ideas are not only relevant but also interesting and valuable.

Make sure you explain why your post would benefit their readers, and how your relevant keywords fit with the site's content strategy.

If your pitch is strong, site owners are more likely to agree to your guest post and give you a link to your site in return.

3. Write High-Quality Posts  

The key to successful guest posting is to write high-quality posts. Your content should be informative, well-written, and aligned with the style of the host website.

If you write posts that provide value, they are more likely to get shared and linked back to.

Focus on creating content that will resonate with the target audience and incorporate relevant keywords naturally within the text.

Don’t forget to include quality content that solves problems or answers questions readers may have. This will make your post stand out and improve the chances of earning backlinks from other sites.

4. Include Natural Backlinks  

When writing guest posts, it’s important to include natural backlinks to your own site. These links should fit smoothly within the content, linking to pages that are highly relevant to the post.

Avoid stuffing your post with excessive links, as it can look spammy and decrease the quality of the content.

Instead, place links where they add value, such as linking to a relevant blog post on your own site that expands on the topic or provides further information.

This ensures that the link to your site enhances the content rather than detracting from it.

5. Build Relationships with Site Owners  

Guest posting is not only about building backlinks but also about building relationships with site owners. After you submit your guest post, take the time to engage with the site owner.

Thank them for the opportunity, and promote the guest post through your own social media accounts and networks.

Building a strong relationship can lead to future guest posting opportunities or even collaborations on other content projects.

These connections can be valuable for your ongoing link building efforts and can help you expand your online presence.

6. Promote Your Guest Posts  

Once your guest post is published, it’s time to promote your guest posts. Share them on your social media accounts to drive traffic and increase exposure.

The more people see your post, the more likely it is to generate more links from other websites.

You can also reach out to other sites or relevant websites in your niche and ask them to share your post. This helps you get additional backlinks and improve the visibility of your guest post.

7. Track Guest Post Performance  

Finally, it’s important to track guest post performance to measure its impact on your SEO. Use analytics tools to monitor how much traffic the post is driving to your site and how well it’s performing in terms of generating quality backlinks.

Track metrics such as referral traffic, the number of links to your website, and any improvements in search rankings.

This will help you determine which guest posts are most successful and allow you to refine your guest posting strategy for future opportunities.

By following these steps and incorporating guest blogging into your link building strategy, you can generate valuable content and secure quality backlinks.

With persistence and careful planning, guest posting can significantly enhance your website's SEO and increase your site's authority.

Can Social Media Help Amplify Link-Building Efforts?  

Social media can be a powerful tool to enhance your link-building efforts. Here's how you can use it to attract relevant links:

1. Share Content to Attract Backlinks  

Sharing your content on social media platforms increases its visibility. If your content is valuable, others may link to it, boosting your link profile with relevant links.

2. Engage with Influencers for Links  

Connecting with influencers can amplify your reach. Influencers can share your content, leading to paid links or organic backlinks from their followers and other relevant websites.

3. Promote Blog Posts on Social Platforms  

Promoting your blog posts on social media helps drive traffic. More traffic means more chances for relevant sites to link to your content, improving your SEO.

4. Leverage Groups and Communities  

Engage with industry-related groups on platforms like Facebook and LinkedIn. Sharing your content in these communities can help generate relevant links from active participants.

5. Use Paid Ads to Improve Content Reach  

Running paid ads on social media platforms can quickly expand your content’s reach. Increased visibility leads to more backlinks from people who find your content valuable.

In short, social media can significantly enhance your link-building strategy when used to share, engage, and promote your content effectively.

How to Monitor and Improve Link-Building Results?  

Now that we've taken a look at some strategies to avoid, you're probably wondering how you can earn quality links to your site.

Here are seven of the best link building strategies to help your business earn links in ways that are search engine approved, and can help you build your online authority.

1. Create Valuable Content

One of the easiest ways to earn links is by creating content that’s valuable to your target audience. When you create quality content that answers your audience's questions, others will naturally want to link to it. This is one of the most effective link-building tactics.

2. Leverage Guest Posts

Guest post opportunities allow you to write content for relevant websites in your niche, generating backlinks and visibility. This strategy helps build relationships with site owners while getting a link to your site.

3. Use Broken Link Building

Broken link building helps you identify broken links on relevant websites. Once you’ve found them, you can offer your content as a replacement, helping both the site owner and earning a valuable link in return.

4. Submit to Resource Pages

Another great way to gain quality backlinks is by submitting your site to resource pages that list relevant tools, articles, and other valuable resources. These pages often link to high-quality sites, improving your SEO.

5. Engage in Influencer Marketing

Influencer marketing can help you gain exposure and earn links from trusted individuals in your industry. By collaborating with influencers, your content reaches a wider audience, leading to more backlinks from other websites.

6. Focus on Social Media Engagement

Sharing your content marketing efforts on social media accounts can increase visibility. By promoting your blog posts and articles, you create opportunities for others to link to your content and share it across their platforms.

7. Utilize Link Reclamation

Link reclamation involves finding mentions of your brand on the web that don’t link to your site and asking site owners to add a link to your website. It’s an often-overlooked but powerful link-building strategy.

By using these strategies, you can generate more links, improve search rankings, and build a stronger online presence.

What Are the Common Link-Building Mistakes to Avoid?

Link-building is a powerful SEO strategy, but it’s easy to make mistakes that can harm your website’s performance. Here are some common link-building mistakes to avoid, along with tips on how to prevent them.

1. Using Low-Quality Links

Low-quality links from unreliable sources can hurt your SEO efforts. These links don't offer much value and could even result in penalties from search engines.

How to Avoid It

• Only seek links from high-quality sites and relevant websites.
• Prioritize links from authority sites with strong domain authority.

2. Keyword Stuffing in Anchor Text

Using the same keywords repeatedly in anchor text looks unnatural and may be flagged as spam by search engines. Overusing exact match keywords can do more harm than good.

How to Avoid It

• Use natural anchor text that flows with the content.
• Vary your anchor text with different keywords and phrases.

3. Ignoring Link Relevance

Links from irrelevant websites won’t help your SEO. They can confuse search engines about the context of your content.

How to Avoid It

• Focus on relevant links from sites in your industry or niche.
• Ensure the content you're linking to is closely related to the linked page.

4. Prioritizing Quantity Over Quality

It's easy to fall into the trap of focusing on getting as many links as possible. However, quality backlinks from authoritative sites are more valuable than hundreds of low-quality links.

How to Avoid It

• Aim for a link-building strategy that emphasizes quality over quantity.
• Focus on high-quality backlinks from relevant sites.

5. Buying Links from Unreliable Sources

Buying links may seem like a quick fix, but purchasing from unreliable sources can lead to penalties and damage your site’s reputation.

How to Avoid It

• Always earn your links organically through content marketing or guest posts.
• Avoid paid links from sources that don't have strong domain authority.

6. Neglecting Outreach Content Quality

If your outreach emails or content aren’t high quality, potential link opportunities will decline. Poor outreach efforts won’t convince site owners to link to your content.

How to Avoid It

• Craft personalized, valuable content when reaching out.
• Focus on content marketing that addresses your target audience’s needs.

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7. Lacking Link Source Diversity

Relying on a single type of link source can be risky. It's important to get links from a variety of reputable sources to avoid being penalized.

How to Avoid It

• Aim for a mix of guest posts, resource pages, and broken link building.
• Diversify your outreach to other websites and social media accounts.

8. Skipping Link Profile Audits

Not auditing your link profile regularly can result in harmful links affecting your SEO. It’s important to monitor and clean up your backlinks.

How to Avoid It

• Regularly audit your link profile for spammy or irrelevant links.
• Use tools to track your backlinks and ensure they are helping your rankings.

9. Overusing Automation Tools

While automation tools can be helpful, overusing them can lead to unnatural link-building practices. Relying too much on automation can harm your website’s reputation.

How to Avoid It

• Use automation tools sparingly and focus on manual outreach.
• Make sure your outreach and link-building efforts feel genuine.

10. Ignoring Broken Links

Broken links on your website or other websites can hurt your SEO. If you don't fix broken links, you might lose valuable traffic and ranking opportunities.

How to Avoid It

• Regularly monitor and reclaim broken links on your site.
• Use tools to find broken backlinks on other sites and offer replacements.

By avoiding these common mistakes, you can build a stronger link profile, improve your SEO, and avoid penalties. A thoughtful and strategic link-building strategy will help your website achieve long-term success.

Conclusion

Implementing these 15 must-try link-building tactics can significantly enhance your SEO strategy. By focusing on quality, relevance, and consistent effort, you’ll be able to secure valuable backlinks, boost your search rankings, and strengthen your website’s authority. Stay patient and persistent, and your SEO efforts will pay off in 2025 and beyond.

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