8 min read

How To Use Sales Navigator Effectively: Tips For Getting The Most Out Of Your Account

Written by
Prajakta
Published on
November 2, 2022

How to use sales navigator effectively? Sales Navigator is LinkedIn's powerful sales tool that helps you find, connect, and engage with the right prospects and customers. It allows you to target your search results by industry, company size, location, and more. 

Plus, you can use it to keep track of your contacts and manage your pipeline. Ultimately, Sales Navigator makes it easier and faster to close deals.

If you're in sales, then Sales Navigator is a must-have tool. It gives you the ability to quickly find and connect with potential customers, as well as manage your relationships with them. If you're not already using Sales Navigator, then you're missing out on a powerful sales tool.

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How To Use Sales Navigator Effectively: Tips For Getting The Most Out Of Your Account

Why Use LinkedIn Sales Navigator?

Sales Navigator is LinkedIn's powerful sales tool that helps you find and connect with the right prospects. It provides access to exclusive data and features that allow you to target and engage with your ideal customers.

Sales Navigator has helped countless sales professionals close more deals and grow their businesses. If you're looking for a way to take your sales career to the next level, Sales Navigator is a great option. Here are four reasons why:

1. Access to Exclusive Data and Features

Sales Navigator gives you access to exclusive data and features that you can't find anywhere else. This includes detailed information on prospects, advanced search filters, and instant contact recommendations.

2. Improved Targeting and Engagement

With Sales Navigator, you can easily target and engage with your ideal prospects. The tool's powerful search capabilities allow you to find the right people, and the engagement features help you start and maintain relationships.

3. Increased Efficiency and Productivity

Sales Navigator makes it easy to manage your prospects and keep track of your progress. The tool's streamlined interface and workflow features save you time and help you close more deals.

4. Better Results

Ultimately, Sales Navigator helps you close more deals and grow your business. With access to exclusive data and features, improved targeting and engagement, increased efficiency and productivity, you'll be able to take your sales career to the next level.

If you're looking for a powerful sales tool to help you close more deals, Sales Navigator is the perfect solution. With access to exclusive data and features, improved targeting and engagement, increased efficiency and productivity, you'll be able to take your sales career to the next level.

Why Use LinkedIn Sales Navigator?

Getting Started With LinkedIn Sales Navigator

Sales Navigator is a powerful LinkedIn tool that can help salespeople connect with potential customers and grow their businesses. In this guide, we'll show you how to get started with Sales Navigator so you can start generating more leads and closing more deals.

Step 1: Create a Sales Navigator account

If you don't already have a LinkedIn Sales Navigator account, you'll need to create one. You can do this by going to the Sales Navigator website and clicking "Sign Up."

Enter your information and click "Create Account." Once you've done this, you'll be taken to your Sales Navigator dashboard.

Step 2: Start searching for leads

Now that you have a Sales Navigator account, you can start searching for leads. To do this, click on the "Search" tab and enter your search criteria.

For example, you can search for leads by location, industry, company size, or job title. You can also use Sales Navigator's advanced search options to narrow your results even further.

Step 3: Connect with your leads

Once you've found some leads that you're interested in, it's time to reach out and connect with them. Sales Navigator makes it easy to do this by providing you with contact information and tools to help you start a conversation.

To get started, click on the lead's profile and then click the "Message" button. This will open up a new message window where you can write and send your message.

Step 4: Stay up to date on your leads

Sales Navigator also makes it easy to stay up to date on your leads. With the "Leads" tab, you can view a list of all the leads you're currently tracking.

You can also use this tab to add new leads or remove ones that you're no longer interested in.

By following these steps, you'll be well on your way to generating more leads and closing more deals with Sales Navigator.

Pros And Cons Of Using Sales Navigator

Sales Navigator is a powerful sales tool, but it's not without its drawbacks. Here are some pros and cons to consider before using Sales Navigator:

PROS:

- Helps you quickly find and connect with potential customers on LinkedIn.

- Enables you to see detailed information about your connections, including their job title, company size, and location

- Gives you the ability to create targeted lists of prospects based on criteria such as job title, industry, or location

- Offers premium features such as InMail (a way to send messages directly to LinkedIn members who are not in your network) and Lead Gen Forms (a way to collect leads directly from LinkedIn)

- Allows you to see who has viewed your profile, so you can gauge interest and start a conversation

CONS:

- Requires a paid subscription to use

- May be overwhelming for users who are not familiar with LinkedIn's advanced search features

- Some users have reported experiencing technical difficulties, such as being unable to log in or load the app properly

If you're considering using Sales Navigator, weigh the pros and cons carefully to decide if it's right for you.

CONS

9 Best LinkedIn Sales Navigator Lead Generation Features

Sales Navigator is LinkedIn's powerful sales and lead generation tool. It gives users access to advanced search features, rich profiles, and insightful information about potential leads.

Sales Navigator is an essential tool for any sales professional looking to generate new leads and close more deals. In this article, we'll take a look at the nine best Sales Navigator features for lead generation.

1. Advanced Search Filters

Sales Navigator's advanced search filters allow users to narrow down their search results and find the most relevant leads. There are over 50 different search criteria that can be applied, including industry, company size, job function, seniority level, location, and more.

2. Lead Recommendations

LinkedIn's algorithm is constantly scanning Sales Navigator's database of over 500 million users to identify the best leads for each user. These recommendations are based on factors like profile data, behavior patterns, and mutual connections.

3. InMail

Sales Navigator users can send direct messages to potential leads through LinkedIn's InMail feature. InMails have a significantly higher response rate than traditional email outreach, making them an essential tool for any sales professional.

4. CRM Integration

Sales Navigator integrates with all major CRMs, making it easy to add new leads into your system and track your progress. The integration also allows users to receive notifications when their leads take certain actions, such as changing jobs or downloading a white paper.

5. Activity Tracking

Sales Navigator's activity tracking feature allows users to see when their leads have been active on LinkedIn. This information can be used to plan your outreach strategy and make sure you're reaching out at the right time.

6. Lead Insights

Lead insights give users an in-depth look at their leads, including their work history, interests, and connections. This information can be used to tailor your sales pitch and improve your chances of closing a deal.

7. TeamLink

TeamLink is a Sales Navigator feature that allows users to see how they're connected to potential leads. This information can be used to find the best way to reach out and start a conversation.

8. Company Pages

Sales Navigator's company pages provide users with valuable information about potential leads, such as size, industry, location, and recent news. This information can be used to tailor your sales pitch and improve your chances of closing a deal.

9. Mobile App

Sales Navigator's mobile app allows users to access all of the same features as the desktop version, but on the go. The app is available for both iOS and Android devices.

How To Use Sales Navigator Effectively: 11 LinkedIn Sales Navigator Tips

Here are 11 tips on how to use sales navigator effectively, to get the most out of Sales Navigator and improve your prospecting results:

1. Use Advanced Search Filters

When you're searching for potential leads on LinkedIn Sales Navigator, it's important to use the advanced search filters. This way, you can narrow down your search to only the most relevant results.

2. Connect With 2nd and 3rd Degree Connections

LinkedIn Sales Navigator makes it easy to connect with 2nd and 3rd degree connections. These are people who you may not be connected with directly, but who are connected with someone in your network.

3. Use InMails

InMails are a great way to reach out to potential leads who you're not connected with. They're messages that you can send directly to another LinkedIn member, even if you're not connected with them.

4. Save Searches and Leads

When you find a search that's particularly effective, you can save it for future use. This way, you can quickly and easily run the same search at a later date.

You can also save individual leads that you want to keep track of. This is a great way to stay organized and make sure you follow up with the most promising prospects.

5. Use Lead Recommendations

LinkedIn Sales Navigator will also give you lead recommendations, which are similar to the leads that you might get from a lead generation company. These are people who fit your ideal customer profile and who may be interested in what you have to offer.

6. Set Up Alerts

If you want to be notified whenever someone in your network changes jobs or moves to a new company, you can set up alerts. This way, you'll always be the first to know when there's a potential opportunity.

7. Use Notes and Tags

When you're working with a lot of leads, it can be helpful to use notes and tags. This way, you can keep track of your interactions and make sure you follow up at the right time.

8. Keep Your Profile Updated

It's important to keep your LinkedIn profile updated, as this is one of the first places that potential leads will go to learn more about you. Make sure your profile reflects your current job title and that it includes keywords that describe your skills and experience.

9. Join Relevant Groups

Joining relevant LinkedIn groups is a great way to connect with potential leads. You can participate in discussions, share your expertise, and build relationships.

10. Give Recommendations

Giving recommendations is a great way to show your expertise and build trust with potential leads. When you write a recommendation for someone, they're more likely to return the favor.

11. Use Sales Navigator Insights

Sales Navigator insights is a feature that provides you with detailed information about your prospects, such as their job title, company size, and location. This information can be very helpful when you're trying to identify the best way to connect with them.

LinkedIn Sales Navigator is a powerful tool that can help you connect with more prospects and close more deals. By using these tips, you can make the most of this powerful tool.

How Much Does LinkedIn Sales Navigator Cost?

Sales Navigator is LinkedIn's premium sales tool that helps users find and connect with potential customers on the platform. The tool provides access to advanced search features, contact recommendations, and InMail credits, among other things.

So, how much does LinkedIn Sales Navigator cost? Prices start at $79.99 per month for individuals, and there are also discounts available for teams and enterprise plans. Enterprise plans start at $1,995 per year.

If you're looking for a powerful sales tool to help you connect with more prospects on LinkedIn, Sales Navigator is definitely worth considering. Just be sure to factor in the price before making your decision.

Conclusion

Sales Navigator is LinkedIn's powerful sales tool that helps users find and connect with the right prospects and customers. It's perfect for sales professionals who want to find new leads, build relationships, and close deals.

Sales Navigator provides users with access to a wealth of information about their prospects, including contact information, job titles, company size, and more. It also allows users to see who their connections know at a particular company, which can be helpful in getting introductions.

If you're a sales professional looking for an edge in finding and connecting with the right prospects, Sales Navigator is definitely worth considering.

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