24 Example of Email Marketing for Every Business Type

Let’s be real—your inbox is full of emails you never open. But every now and then, one grabs your attention. That’s the power of a great email marketing campaign.

And guess what? You can create those too. In fact, email marketing still delivers the highest ROI—$36 for every $1 spent, according to Litmus.

Whether you're running a SaaS startup, a local coffee shop, or a nonprofit, this guide gives you 24 real examples of email marketing that actually worked. We'll break them down so you can learn, copy, and send smarter emails starting today.

Ready? Let’s do this.

What is An Email Marketing Campaign?

An email marketing campaign is when a business sends emails to a group of people for a purpose—like sharing updates, offers, or news. It's part of your email marketing strategy to stay connected with your target audience. A good email campaign has a goal, a clear subject line, and helpful content.

For example, a welcome email to new subscribers or a promotional email offering a discount code. These emails help you turn leads into loyal customers.

As HubSpot says, “Email generates $42 for every $1 spent”—that’s a strong reason to get it right with the right email marketing campaign example.

What Makes an Email Marketing Campaign Successful - 5 Key Elements

1. Clear and Compelling Subject Line

A subject line is the first thing your readers see. If it’s boring or confusing, they won’t open your email. It’s that simple.

Think of your subject line as a headline. It needs to be short, clear, and grab attention. According to Mailchimp, emails with personalized subject lines are 26% more likely to be opened. That’s a big difference!

Here are tips to write a better subject line:

• Use numbers: “3 Quick Tips for Saving Time”
• Ask a question: “Still Looking for the Best Deal?”
• Add urgency: “Ends Tonight—Don’t Miss Out!”

Pro tip: Test different subject lines to see which ones get the most opens. This is called A/B testing, and it’s a smart way to improve your targeted campaigns and email marketing campaign strategy over time.

2. Personalized Content

Nobody likes to read emails that feel generic. That’s why transactional emails and personalized emails matter.

Personalization means using your reader’s name or showing products based on their purchase history or interests. A good email marketing example is Amazon’s “Recommended for You” emails. They use what you’ve browsed or bought to suggest similar items.

Here’s how you can personalize your emails:

• Start with their name: “Hi John, we’ve got news!”
• Recommend based on what they liked: “Still interested in noise-canceling headphones?”
• Send based on behavior: If someone clicked a product, send a follow up email with more info.

When you send emails that feel relevant, you’re more likely to keep your email subscribers interested, engaged, and aware of your brand consistency.

🎯 Remember: The goal is to match the message to the target audience. One-size-fits-all doesn't work anymore.

3. Strong Call to Action (CTA)

A call to action (CTA) tells your reader what to do next. It could be “Buy Now,” “Try for Free,” or “Join the Newsletter.” Without it, your email is just information with no direction.

Why it matters:

• CTAs help increase click through rates.
• They move your email subscribers toward a goal like a sale or signup.
• A strong CTA turns a promotional email into real results.

What makes a CTA strong and lead to more sales ?

• It’s short and clear.
• It creates urgency.
• It matches your email’s message.

Here are good CTA examples:

• “Claim Your Discount Code”
• “Download the Free Template”
• “Start My Free Trial”

Tips to create effective CTAs:

• Use action words: “Get,” “Start,” “Claim”
• Make it easy to find (use a button or bold text)
• Keep it relevant to the target audience

4. Mobile-Optimized Design

Today, most people check their emails on phones. If your email doesn’t look good on mobile, regardless of the email platform people won’t read it.

What does mobile-optimized mean?

• It fits the screen without zooming or scrolling sideways.
• Text is easy to read.
• Buttons are big enough to tap.

Here’s how to make your email mobile-optimized:

• Use a simple email template that adjusts to all devices.
• Keep your email copy short and scannable.
• Place your call to action near the top.
• Use large fonts and buttons.
• Test your email on a phone before sending it.

5. Value-Driven Content

A successful email marketing campaign gives the reader something useful. This could be a discount code, a quick tip, or a product suggestion based on their purchase history.

What’s Value-Driven Content?

It’s content that solves a problem or adds value. Think of emails that:

• Share exclusive offers
• Provide helpful guides
• Include personalized emails or product picks

According to Campaign Monitor, relevant content leads to 63% higher click-through rates.

How to Create It:

• Know your target audience
• Keep your email copy clear
• Use a strong subject line
• Make your call to action benefit-focused
• Use a proven email template for mobile friendly design

B2B Email Marketing Campaign Examples

1. Product Launch Announcement (Example: Slack)

When Slack launched its “Huddles” feature, it sent a clean, bold email campaign to users explaining how it works.

The subject line was simple and clear: “Introducing Huddles — A New Way to Talk in Slack.”

What Did the Content Include?

• A short, friendly intro explaining the feature
• A product image showing it in action
• A short email copy with bullet points on what users can do
• A clear CTA: “Try Huddles Now”

Slack used a responsive email template, making it easy to read on any device. The design was mobile friendly, with a short scroll and easy tap-through.

Why It Worked:

• Relevant content: Slack knows its target audience—busy teams that want quick solutions
• Clear value: The email explained how Huddles would save time
• Strong CTA: “Try Now” was short and action-oriented
• Visuals: The demo image did most of the talking

2. Free Resource Offer (Example: HubSpot)

HubSpot is known for sending out free tools and guides. One of their best email marketing examples offered a free “Marketing Plan Template.”

Subject line: “Your 2024 Marketing Plan Template Is Here”

What Did the Content Include?

• A warm greeting and direct hook: “Planning for 2024?”
• 2 short lines explaining what’s inside the template
• A clean design using a branded email template
• CTA: “Download Now”

The email campaign was short, value-packed, and didn’t overexplain.

Why It Worked:

• Free value: Offering a free trial, tool, or guide builds trust
• Aligned with user goals: B2B marketers often plan early. HubSpot timed it perfectly
• Simple layout: No clutter, no fluff—just value
• High intent: Giving away a real solution encourages email subscribers to engage

This email marketing campaign example is proof that giving something useful away is a smart B2B strategy.

Experts Say: “Free tools are HubSpot’s foot-in-the-door tactic—and it works,” says Neil Patel, a top voice in digital marketing.

3. Re-engagement Campaign (Example: Mailchimp)

Mailchimp sent a re-engagement email campaign to users who hadn’t logged in for a while. The subject line was short and playful: “We Miss You (And Your Emails Do Too)”

What Did the Content Include?

• A friendly message reminding users what they’re missing
• A clean, branded email template
• An incentive: a guide on “how to re-engage your own subscribers”
• CTA: “Get Back to It”

The message felt personal, not pushy. Mailchimp also used smart segmentation, so this email campaign only went to inactive users.

Why It Worked:

• Personalized emails: It used the recipient's name and behavior
• Useful content: Instead of begging users to return, it gave them a helpful resource
• Effective email marketing campaign structure: Short, visual, and focused
• Mobile friendly layout for easy reading
• Aligned with Mailchimp’s broader email marketing strategy

4. Case Study Highlight (Example: Salesforce)

Salesforce sent a promotional email featuring a real-world success story. The subject line read:
“See How Spotify Grew with Salesforce”

What Did the Content Include?

• A one-sentence intro about Spotify’s growth
• A bold visual header featuring Spotify’s brand
• A short case study summary with stats
• CTA: “Read the Full Story”

Salesforce used relevant content to attract B2B decision-makers who want real proof, not just sales talk.

Why It Worked:

• Data-driven content: The case study included clear numbers
• Customer feedback: Real quotes from Spotify’s team built credibility
• Click through rates improved because the email felt like storytelling, not a pitch
• The CTA led users to a landing page with the full report
• Smart targeting ensured it reached the right potential customers

This email marketing campaign example worked because it combined marketing efforts with trust-building content—and didn’t oversell.

B2C Email Marketing Campaigns

1. Abandoned Cart Reminder (Example: ASOS)

ASOS sent a reminder email to customers who added items to their cart but didn’t buy them. The subject line was cheeky and catchy: "Forget Something? Your Cart Misses You."

What Did the Content Include?

• A photo of the product left in the cart
• A message like “Still thinking it over?”
• A big button that said “Return to Your Cart”
• A note that stock may run out soon

It was short, visual, and very mobile friendly—perfect for busy shoppers.

Why It Worked:

• It felt personal. It showed email subscribers exactly what they left behind.
• The tone matched ASOS’s brand voice—young, casual, and fun.
• The message was clear: don’t wait or you might miss out.
• It used a clean email template that loaded fast on phones.

Experts Say: Baymard Institute reports that nearly 70% of online shoppers abandon their carts, but reminder emails recover 10–15% of those lost sales.

2. Seasonal Sale Promotion (Example: Nike)

Nike launched a promotional email campaign for their summer sale. The subject line said: “🔥 Summer Starts Now: Up to 40% Off”

What Did the Content Include?

• Bright summer images with people in Nike gear
• Large text showing the discount code
• CTA: “Shop the Sale”
• A reminder: sale ends soon

The email was bold and energetic—exactly how Nike markets its products.

Why It Worked:

• It had a strong CTA that matched the tone: bold and confident.
• Nike used relevant content to promote seasonal products.
• The urgency (“Sale Ends Soon”) made people act fast.
• It reached the right target audience through smart timing and segmentation.

3. Product Recommendation Email (Example: Amazon)

Amazon sends personalized product suggestions based on your purchase history, browsing habits, or even what’s trending. The subject line often reads: "You might like this…" or "Customers who bought X also bought Y."

What Did the Content Include?

• A grid layout with product images
• Prices, star ratings, and “Add to Cart” buttons
• A friendly note like, “Still looking?”
• A clear call-to-action: "Shop Now"

Amazon uses AI to power these automated emails, making them smart and timely. They land in your inbox at the right time and often feel like the perfect fit.

Why It Worked:

• Highly personalized using your purchase history
• Showcases products with relevant content and pricing
• Clean email template—no clutter, easy to skim
• Built trust by using real customer ratings and feedback
• Encouraged more spending from existing customers

This is a great example of email marketing that blends data and design to drive action.

4. Welcome Email Series (Example: Netflix)

When you sign up for Netflix, the welcome email series kicks off. The first email campaign says: “Let’s get you watching”. The rest of the emails help you explore shows and set up your preferences.

What Did the Content Include?

• A welcome message with your name
• A brief product tour (how to search, set profiles, etc.)
• Recommendations based on your selected genres
• Simple CTAs like “Start Watching” or “Continue Setup”

Netflix keeps the tone casual and inviting—just like their brand.

Why It Worked:

• Great for new subscribers who might feel lost at first
• Sent as a series, not just one email—more guidance over time
• Used clean, mobile friendly design for easy access on all devices
• Helped build habit quickly, which is key for retaining users

Retail & eCommerce Email Campaign Examples That Sell

1. Flash Sale Alert (Example: Zara)

Flash sale emails are fast and exciting. They let people know about a limited-time offer on select items.

Subject line: 🕒 “Hurry! 50% Off for 24 Hours Only!”

Content: This email campaign from Zara highlights trendy items with slashed prices. It shows clear product photos, uses bold text for the sale amount, and includes a big, clickable button that says “Shop the Sale.”

Why it works:

• Creates urgency (limited time)
• Features relevant content based on purchase history
• Is mobile friendly and quick to skim
• Uses clean design and bright product images

Zara’s flash sale alert is a strong example of email marketing done right. It grabs attention, gets clicks, and drives sales quickly. According to Campaign Monitor, emails with countdown timers see a 14% higher click-through rate.

2. Back-in-Stock Notification (Example: Sephora)

These email campaigns tell shoppers when a product they liked is finally available again.

Subject line: 💄 “It’s Back! Your Favorite Lipstick Has Returned.”

Content: This email marketing campaign example from Sephora is short and to the point. It shows the product image, includes a review quote, and has a button that says “Buy Now.”

Why it works:

• Personalized based on customer interest
• Encourages fast action (popular items sell out again)
• Feels helpful, not pushy
• Increases the chance of re-engaging inactive subscribers

Back-in-stock emails are a top email marketing strategy because they focus on what customers already wanted. They also show you’re listening.

3. Personalized Product Picks (Example: Etsy)

A personalized product recommendation email suggests items based on what someone has already viewed or bought. Etsy uses this to show handmade items that match each shopper’s style.

Subject Line: “We found something you might love!”

Content: The email feels like it’s made just for you. It includes product images, prices, and direct links. Etsy also adds messages like “Picked for you” or “You’ve seen this, but it’s back!”

Why it works: People love seeing things that match their taste. According to Statista, personalized emails improve click-through rates by up to 29%. It makes shopping easier and faster. This is a perfect example of email marketing that turns interest into purchase.

Bonus Tips:

• Use customer purchase history to tailor recommendations.
• Add personalized emails that greet people by name.
• Make sure it's mobile friendly so people can shop on the go.

4. Holiday Gift Guide (Example: Uncommon Goods)

A gift guide email helps shoppers pick the right items during holidays. Uncommon Goods sends gift guides sorted by budget, recipient, or interest.

Subject Line: “Still shopping? These gifts ship fast! Also, invite friends to share the joy ”

Content: The email is clean, colorful, and festive. It highlights best-sellers, staff picks, and gifts under $25. Each product has an image, short description, and “Buy Now” button.

Why it works: Holiday shopping can be stressful. A guide makes it easier. According to Adobe Analytics, email marketing campaigns drove over $10 billion in U.S. online holiday sales in 2022. This is an email campaign example that reduces decision fatigue and increases click through rates.

Bonus Tips:

• Include discount codes to drive faster purchases.
• Segment by target audience—parents, last-minute buyers, etc.
• Use email templates for different gift themes or price ranges.

Small Business & Local Services Email Campaign Examples

1. Appointment Reminder & Easy Reschedule (Example: Local Salon)

This type of email campaign reminds customers about their upcoming appointments and gives them a quick way to reschedule if needed. It's especially helpful for salons, dentists, or fitness coaches.

Subject Line: “Reminder: Your Hair Appointment is Tomorrow at 4 PM ✂️”

Content: The email should include:

• Customer’s name
• Date and time of the appointment
• A link or button to reschedule
• Location and contact info
• A small thank you message

Why It Works: People are busy. Even if they booked an appointment, they might forget. These types of email campaigns reduce no-shows and give the customer control. It also shows that you respect their time.

This is a perfect example of email marketing that keeps your calendar full and your clients happy.

2. Loyalty Reward Update (Example: Neighborhood Coffee Shop)

This email marketing campaign example updates loyal customers about their reward status—how many points they’ve earned, what they can redeem, and what’s coming next.

Subject Line: “You’re 2 Coffees Away from a Free One ☕”

Content: The best email marketing examples in this category include:

• Current reward points
• A visual progress bar
• How to redeem (in-store or online)
• A bonus offer like a discount code
• A link to the full rewards program

Why It Works: It taps into customer habits. When someone buys from you often, they want to feel appreciated. These promotional emails help retain customers, increase repeat visits, and build brand love.

By using this type of email marketing strategy, you’re not just sending offers—you’re creating a conversation with your target audience.

3. Community Event Invite (Example: Local Bookstore)

This email invites subscribers to an in-store or neighborhood event. It could be a book reading, art show, or open mic night.

Subject line: “Join Us This Saturday: Book Readings & Local Treats!”

Email content:

• A warm welcome and quick event summary.
• Event details: date, time, and location.
• Highlight any guests or perks (like free snacks or giveaways).
• A clear call-to-action (CTA) like “RSVP Now” or “Add to Calendar.”

Why it works: This email campaign creates a sense of community. It gives people a reason to visit in person. According to Campaign Monitor, event emails have 28% higher open rates than regular promos. It also helps you engage subscribers who may not have visited recently.

Bonus Tip: Include a landing page for RSVPs to track who’s attending. This improves your email marketing campaign strategy and boosts email subscribers over time.

4. New Service Announcement (Example: Independent Auto Repair Shop)

This email tells loyal customers about a new service—like tire rotation, detailing, or extended hours.

Subject line: 🚗 “Now Offering Weekend Appointments—Book Yours Today!”

Email content:

• Friendly opening thanking customers.
• Short description of the new service.
• A discount code or bonus for booking early.
• CTA button like “Schedule Now.”

Why it works: This example of email marketing targets existing customers and helps with customer retention. They already trust your brand. A new service with added value (like convenience or savings) builds loyalty.

Use this moment to attract a potential customer :

• Add personalized emails based on purchase history.
• Include relevant content like a tip-of-the-month or safety advice.
• Mention your rewards program if it connects to the offer.

Nonprofit & Education: Email Marketing Examples with Purpose

1. Donation Appeal with Impact Story (Example: Charity: Water)

Subject Line: “You Helped Bring Clean Water to a Village”

What it is: This type of email campaign example pulls at the heart. Charity: Water tells a real story about someone helped by donors. It’s short, emotional, and real. It includes a donation button with the line, “Help more families like this one.”

Email content:

• Story of a real person or village
• One large photo
• Clear donation CTA
• Matching gift promotion (sometimes adds urgency)

Why it works: People give when they feel a real connection. This is a successful email marketing campaign because it creates emotional impact through effective content marketing . It uses real results and simple words. One campaign raised over $1.8 million from just two emails, according to Fast Company.

2. Volunteer Recruitment Drive (Example: Local Animal Shelter)

Subject Line: “Help Paws in Your Community—Volunteer Today!”

What it is: This is an email marketing campaign built to engage subscribers in action. The shelter sends this to its local email list, offering flexible volunteer hours and a free t-shirt as a thank-you.

Email content:

• Photo of happy pets and volunteers
• Steps to sign up
• Buttons for “Schedule Now” or “Ask Questions”
• Short testimonial from a volunteer
• Welcome email follow-up with schedule and FAQ

Why it works: This example of email marketing builds trust. It makes it easy to join. It targets local people with relevant content. And it uses a clear subject line with a friendly voice. This kind of campaign also improves email subscriber engagement and keeps inactive subscribers involved.

“Our volunteer emails helped us fill 95% of open slots in just 4 days.” — Shelter Manager, PetHelp NY

3. School Newsletter Update (Example: Elementary School)

A monthly school newsletter is a great example of email marketing done right. It shares school news, event reminders, and important dates. Parents can stay updated and feel part of the school community.

Subject line idea: “📬 This Month’s School News & Field Trip Updates!”

Content:

• Quick updates on classroom activities
• A section for student achievements
• Reminders about upcoming holidays and events
• A link to the school’s blog post or lunch calendar

Why it works: Parents love easy-to-read updates. The layout is clean. There’s no overload of info. One local school saw a 22% rise in parent participation after using a newsletter template that included email preferences for topic choices.

4. Fundraising Campaign Progress Update (Example: Environmental Nonprofit)

This type of email gives supporters a snapshot of how their donations help. It shows goals, updates, and what’s left to raise.

Subject line idea: “🌱 We’re 80% There – Help Us Reach Our Goal!”

Content:

• A bar chart or visual to show donation progress
• A short story from a community member or volunteer
• A reminder of how funds will be used
• A clear call to action: “Donate Again” or “Share With Friends”
• Links to examples to inspire on past successful campaigns

Why it works: This campaign builds trust. People want to know where their money goes. According to Charity Navigator, 60% of donors are more likely to give again if they see impact updates. This email campaign example strengthens your value proposition and gives a reason to stay engaged.

Successful Email Marketing Campaign for Re-Engagement

1. “We Miss You” Email (Example: Dropbox)

Dropbox sends a friendly email to users who haven’t used their service in a while. It’s a soft nudge that says, “We miss you!” and reminds them of the same email they’ve received before.

Subject Line: “We haven’t seen you in a while!”

Content: The message is simple. It reminds the user of the value Dropbox offers and encourages them to return. It uses a personal tone and includes a clear call to action.

Why it works: This email feels human. It doesn’t push a sale. Instead, it rebuilds the connection. It's an effective email marketing campaign because it targets inactive subscribers with personalized content. These emails often include a clean email template, mobile-friendly design, and clear buttons that help users click back into the app.

2. Special Incentive Offer (Example: Old Navy)

Old Navy sends emails offering special discounts to customers who haven’t shopped in a while.

Subject Line: “Come back & save 20% – Just for you!”

Content: The email uses eye-catching email campaign design. It includes colorful visuals, a discount code, and a limited-time offer. There's also a clear value proposition: act now and save.

Why it works: Incentives give people a reason to act. This kind of promotional email targets new customers or those with a past purchase history. Old Navy even includes a personalized email greeting with the customer’s name.

3. Preference Update Email (Example: Grammarly)

This is a type of email marketing campaign sent to ask users what kind of emails they want. Grammarly does this with a clean design, simple question, and easy button to update preferences.

Subject Line: “Still with us? Let’s make sure we’re sending what you like.”

Content:

• Friendly tone
• Quick poll or buttons for choosing topics
• Links to update email preferences
• A reminder of the value Grammarly brings

Why it works: It helps the brand re-engage subscribers without pushing sales. It also reduces unsubscribes by giving users control. These types of successful email marketing campaigns show that customer comfort matters.

4. Product Evolution Update (Example: Trello)

When a product grows or adds new features, it’s smart to send an update. Trello sends a promotional email showing what’s new and how it helps.

Subject Line: “Trello just got even better 🚀”

Content:

• Summary of new tools
• Benefits of the updates
• CTA to explore or try
• Option to change email preferences or opt-out

Why it works: It makes inactive subscribers feel informed and curious again. People love to see value being added. This approach can bring back potential customers through email campaigns who once stopped using your service.

Subject Line Techniques for Email Marketing Campaigns

1. Use Curiosity to Spark the Click

A subject line that teases the reader, but doesn’t give away everything. People like surprises. When curiosity is triggered, they want to click to learn more.

How to do it: Make the reader wonder what’s inside. But don’t confuse them. Just give a small, interesting hint.

Example of email marketing curiosity:

• “You won’t believe what we added to your account!”
• “A surprise just for you—open to see!”

2. Add Urgency or Scarcity

Let readers know that time is running out or supply is limited. Urgency taps into FOMO (fear of missing out). When people think they’ll lose something, they act faster.

How to do it: Use phrases like “Ends tonight,” “Only 5 left,” or “Last chance.”

Example of email marketing urgency lines:

• “Only 3 hours left to claim your deal!”
• “Your cart expires in 1 hour!”

3. Personalize with Names or Behavior

Include the reader’s name or use what you know about them—like past purchases or location. Emails with personalized subject lines are 26% more likely to be opened, says Experian.

How to do it: Use tools to insert the person’s name or product they viewed.

Email marketing campaign example:

• “Samantha, your weekly newsletter is here”
• “Still thinking about that jacket?”

4. Ask a Thought-Provoking Question

Example of Email Marketing: Duolingo

Subject Line: "Still learning Spanish?"

What it does: It sparks curiosity. It makes you think. A question like this feels personal and invites a click.

How to do it:

• Use open-ended questions.
• Keep it short—under 8 words is ideal.
• Relate it to the user’s behavior or interest.

5. Keep It Short and Mobile-Friendly

Example of Email Marketing: Lyft

Subject Line: "Free ride?"

What it does: Grabs attention fast—especially on phones. Many people check email on mobile. Long subject lines get cut off.

How to do it:

• Aim for 3 to 6 words.
• Focus on one idea only.
• Make it clear and easy to read.

6. Use Numbers or Lists

Example of Email Marketing: BuzzFeed

Subject Line: "7 Gifts Under $20"

What it does: Numbers give structure. They promise a quick, useful read.

How to do it:

• Use odd numbers—they stand out more.
• Mention quantity: "3 reasons," "5 tips," etc.
• Deliver exactly what you promise in the email copy.

7. Add Emojis (But Use Sparingly)

Example of Email Marketing: Domino’s

Subject Line: "🍕 + 🎉 = Dinner Win"

What it does: Visuals break up text and grab attention. But using too many looks spammy.

How to do it:

• Stick to 1 emoji, max 2.
• Place it at the start or end.
• Choose emojis that match your brand voice.

How to Create Effective Email Campaigns for Any Business

1. Know Your Audience First

Before you send anything, think about who you're talking to. What do they need? What problems can you solve?

Here’s an example of email marketing done right: A small pet grooming business uses email recipients’ preferences to send monthly grooming reminders. They know dog owners want clean pups, and the message is simple: “It’s time for Bella’s bath!”

This is how businesses nurture leads into new customers—by being helpful, not pushy.

How to do it:

• Use customer data like past purchases or blog content they clicked on.
• Segment your list into groups (age, interests, behavior).
• Don’t treat everyone the same—your message should feel personal.

2. Set One Clear Goal Per Email

Too many emails try to do everything at once. That confuses people. Instead, focus on one thing.

Here’s a best email marketing example: A nonprofit sends an update with one message—donate $10 today to support clean water. That’s it. No extra links. No noise.

How to do it:

• Use one strong call-to-action (CTA).
• Stick to one idea—don’t mix events, company news, and sales.
• Choose a strong email template to make your message easy to read on phones (yes, it must be mobile friendly).

3. Write Like a Human, Not a Brand Robot

Your readers are people. They want to feel like you’re talking to them, not selling at them.

A great example of email marketing is Grammarly’s re-engagement email. It says, “We miss you. Here’s what you’ve accomplished so far.” That’s real, warm, and effective.

How to do it:

• Avoid jargon. Write like you talk.
• Use first names if you can. That’s called personalization.
• Keep it short. And maybe—just maybe—use an emoji (sparingly!).

4. Design for Skimmers

Most people don’t read every word in an email. They skim. So your layout must help them do that easily.

What to do:

• Use short lines and short paragraphs.
• Add bold headers to break up sections.
• Use bullet points for important info.
• Keep images light and clear.

Example: Apple uses bold product headlines, short lines, and white space to guide your eye. It’s clean and easy to skim.

5. Always Include a Strong, Visible CTA

CTA stands for Call To Action—like “Buy Now” or “Book Your Spot.” It tells your reader what to do next.

How to do it:

• Make your CTA big and easy to see.
• Use color to make it stand out.
• Write simple action words like “Get Started” or “See Plans.”

Example: Canva’s welcome email has one green button—“Start Designing.” Nothing extra. Just clear action.

6. Test, Track, and Tweak

Great email marketing doesn’t stop at “send.” You need to test what works, track results, and tweak based on data.

What to test:

• Subject lines
• CTA button color
• Email copy (the words in your email)
• Send time

Conclusion

These 24 examples of email marketing prove one thing—great emails aren’t magic. They follow simple rules: know your audience, add value, and make it easy to act. Whether you’re re-engaging inactive subscribers or launching a new product, there’s a campaign that fits your business. Start small, test often, and keep learning. Your next successful email marketing campaign could be just one send away.

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