How to Write an Email Sales Pitch That Sells (+ Examples)

Did you know that over 60% of sales professionals say email is their most effective prospecting tool? (Source: HubSpot Sales Report). Well-crafted sales emails can help businesses connect with prospects, increase engagement, and drive conversions.

Yet, most sales pitch emails go unread or land straight in the trash. Why? Because they fail to grab attention, deliver value, or prompt action.

A great email sales pitch isn’t just about selling—it’s about starting a conversation. Whether you're reaching out to a cold prospect or following up on a lead, your email should be short, personal, and to the point. 

Get it right, and you can increase open rates, improve responses, and close more deals—all with just a few lines of text.

What is a Sales Pitch Email?

A sales pitch email is a message sent to a potential customer to introduce a product or service. It aims to grab attention, create interest, and encourage action.

A good sales pitch email should be short, personal, and relevant. It should address a pain point and offer a clear value proposition.

Companies use sales pitch emails to connect with leads, build relationships, and increase sales. A strong subject line helps get the email opened. The content should feel natural, not pushy.

For example, instead of saying, "Buy our software!", you can write, "Struggling to manage tasks? Try our tool risk-free!"

A well-crafted sales pitch email template can improve response rates and lead conversion. Businesses also use social proof, such as reviews or success stories, to build trust.

Key Elements of an Effective Email Sales Pitch

A strong sales team understands the importance of personalized outreach through email. Here are five, along with some good ideas for using each.

• The subject line is crucial. Make it as short and sweet as possible! If the subject line is excessively long or uses complex terms, recipients may simply peruse to the next email in their inbox that's easier to understand. A great sales pitch email example includes a strong subject line, a personalized message, and a clear call-to-action.
• Make sure there are no grammatical blunders in the content of your email so that it appears to be proofread.
• Add some personalization. If you have their name, add it in or a customized greeting such as "Hi there!"
• Make sure the email is relevant to their interests. They'll most likely delete it without opening it if it isn't.
• Keep in mind that they'll probably be able to read your email when you send it. If you send it at night, there's a chance they won't see it until later, by which time it may be too late!

Let's take a look at some of the most compelling reasons to utilize this sort of communication now that you know how to write an email sales pitch. It's important to remember that your email should appear to be a "personal" communication rather than a commercial blare. To make this connection, include your contact information at the conclusion of the sales pitch, then offer to answer any questions they might have about your product or service.This is a crucial stage for establishing faith between you and the receiver. It also shows how your product or service may be of use to them. 

How to Write a Sales Pitch Email 

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1) Keep it short and sweet 

Aim for 50-125 words—emails within this range have the highest response rates. Use bullet points or short paragraphs to improve readability. Avoid overloading with details—your goal is to spark interest, not close the deal immediately.

Pro Tip: Test different subject lines under 50 characters to ensure they don’t get cut off in previews.

2) Make it personal 

Use the recipient’s name—emails with personalized subject lines see a 26% higher open rate. Reference a specific interaction, past purchase, or mutual connection to make it relevant. 

Add a human touch—avoid robotic language and sound more like a real person. Showing genuine interest in your prospect’s challenges builds trust and rapport.

Example: Instead of "Our product can help your business," say "I noticed your team is growing—our tool can help you scale faster."

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3) Keep it relevant 

Segment your email list based on purchase history, engagement level, or preferences. Use dynamic content—automate personalized offers tailored to their past interactions. Mention industry trends or pain points to show why your pitch matters now. 

Your email should align with the prospect's interest to increase engagement. Addressing the prospect's pain point directly in your email increases the chances of engagement. 

Example: Instead of "Here’s a 20% discount," say "Since you bought [product], you might love [related product]—here’s a special deal for you."

4) Start with a Strong Subject Line

Your subject line determines whether your email gets opened or ignored. Keep it short, intriguing, and value-driven. Avoid spammy words like "Free" or "Urgent" and instead, spark curiosity or highlight a benefit, such as:

✅ "Exclusive Offer Just for You, [First Name]"

✅ "Quick Question About Your Recent Purchase"

5) Focus on a Single, Clear Call-to-Action (CTA)

Don't overwhelm your reader with multiple requests. Guide them towards one specific action, whether it's booking a call, signing up for a demo, or making a purchase. Offering a free demo in your email can encourage prospects to take action.

Make the CTA:

• Clear ("Click below to schedule a call") 
• Action-oriented ("Get your free trial today")
• Easy to follow (Use buttons or bold links)

6) Use Social Proof to Build Trust

Optimizing your email strategy can significantly improve cold email response rates. Adding testimonials, case studies, or industry recognition makes your pitch more credible. If possible, include a quick success story:

📌 "See how [Company X] increased sales by 30% using this strategy!"

📌 "Join 10,000+ happy customers who love our product."

Also Read: How To Write A Cold Email To An Investor: A Step-By-Step Guide

Sales pitch examples show how businesses effectively communicate their value to potential customers.

We'll look at how a sales rep should go about it in this article, as well as how to create effective email templates for oneself so that they have the highest possibility of being read!

How to Close Your Email Pitch with Impact

1. Tell Them Exactly What to Do Next

Your email should have one clear call to action (CTA). If your reader isn’t sure what to do, they won’t respond.

Avoid: "Let me know what you think." (Too vague)

Use: 

• "Click here to schedule a quick call." (Clear action)
  
  
• "Reply ‘Yes’ if you’d like more details." (Simple response)

Make sure your CTA is easy to spot. Bold it, or use a button if possible. The goal is to make it effortless for the prospect to take the next step.

2. Make It Super Easy to Reply

If replying takes effort, your reader may ignore your sales pitch email. Remove friction by keeping it simple. A skilled sales representative knows that the right email approach can open doors to valuable conversations.

• Use Yes/No Questions: "Would you be available for a 10-minute call this Thursday?"
• Offer a Pre-set Time: "I’m free Tuesday or Wednesday at 3 PM. Which works for you?"
• Avoid Too Many Choices: Too many options make decision-making harder. Stick to one or two options.

A good email sales pitch template keeps the response process as smooth as possible.

3. Use a Friendly and Warm Closing

Your closing should feel personal and natural, not robotic. A warm sign-off makes your email more inviting.

Good closings:

• "Looking forward to your thoughts!"
• "Excited to hear what you think!"
• "Talk soon, [Your Name]"

Avoid overly formal or generic endings:

• "Best Regards," (Too stiff)
• "Sincerely," (Lacks personality)

If possible, include a P.S. with a reminder of the value proposition or a special offer.

4. Give a Quick Reminder of the Benefits

Your prospect is busy. They may have read your email but forgot why it matters. A quick reminder of your value proposition can keep them engaged.

What to do:

• Restate the key benefit: "This tool will save your team 10+ hours a week."
• Highlight a success story: "Our clients see a 30% increase in sales within 3 months."
• Make it relevant: "Since you manage a growing team, this will help you scale faster."

What to avoid:

• Too many details: Keep it short and focus on impact.
• Generic claims: Be specific and data-driven.

A well-placed reminder makes it easier for prospects to say yes.

5. End with a Professional but Personal Sign-Off

Your last impression should be polite, warm, and action-driven. Your email signature should include your name, company, and an easy way to contact you.

How to sign off professionally:

• "Looking forward to your thoughts!"
• "Excited to hear your feedback!"
• "Let me know how we can make this work for you!"

A clear and professional signature line adds credibility to your email.Pro Tip: A P.S. line can grab attention. Example: "P.S. This offer is valid until [date]. Let’s set up a call before then!"What to avoid:

• Too formal: "Sincerely, John Doe" (Feels cold)
• Too casual: "Later!" (Lacks professionalism)

A clear, friendly closing leaves a positive impression and boosts response rates.

Best Time to Send an Email Sales Pitch

Because email is so prominent in attracting potential customers' attention, it's one of the most popular methods to reach out and interact with them.

However, you must exercise caution when employing this method in order for it to be effective! Send emails only when they're most likely to be received, such as during a weekday between usual work hours and not on a holiday.

It's best to send your emails at more suitable hours and when they'll be accessible! People are occupied throughout the day, so it's pointless to send them an email if it won't get read.

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Crafting the Perfect Sales Pitch Email Template

The perfect sales email template is short, personal, and structured to guide the reader toward action. A good script could be: "Hi (first name), how are you today? I'm hoping everything is going well for you. Would it be possible to catch up with you this week? Please let me know if your schedule permits! "The tone of this email is not pleasant. 

There's also no clue in the message as to how using the writer's product or service might benefit the receiver, so they're more likely to discard it without reading.

Businesses use email to connect with their customers on a daily basis. It's a preferable way to communicate for many people. It may be used to send newsletters, price lists, and other vital information. 

It has the potential to be utilized for marketing purposes by advertising your products or services. A proven sales email template makes it easier to create effective outreach messages that get responses.

Example 1: The Problem-Solution Pitch

Best for: Introducing a solution to a pain point.

Example 2: The Social Proof Pitch

Best for: Building credibility with success stories.

Example 3: The Exclusive Offer Pitch

Best for: Encouraging quick action with a special deal.

Example 4: The Personalized Outreach Pitch

Best for: Warmer leads or following up on previous interactions.

Best Practices for Writing a Winning Email Sales Pitch

There are a variety of methods to write an email sales pitch in order to catch someone's attention and persuade them to buy one of your services. A compelling email pitch can attract customers and create meaningful business relationships.

Here are some pointers on how to ensure that your email is well received:

• Make sure that every sentence has a benefit - what advantage would the consumer get by purchasing this product?
• Assign a deadline for them to purchase it now and make it clear that the option to postpone is available only for a limited amount of time.
• Give a quick description of what your product or service is about.
• Use a personal tone when writing, and make sure to refer to the customer by name.

It's time to put your new information into action now that you know how to develop an email sales pitch! Here's a brief summary of our learnings from the article.One of the most crucial phases in the sales process is pitching your product or service. If you're not a professional copywriter, creating an effective presentation might be difficult initially, but you'll get there.

How to Avoid Your Email Being Marked as Spam

Salespeople typically keep a list of prospects they'd like to contact by email, which is known as a prospect database. These emails are either opened and read or immediately deleted.

Some individuals even send spam with their emails! How can we tell if an email is from a spammer if we haven't established any contact with the sender? The opening line of the email is also an excellent place to start. A well-structured cold email can help initiate conversations with potential leads

It's usually spam if the subject line of the email reads "Excellent news."If you receive an email saying, "You've won an iPhone!" or "You have a new message from an unknown sender!", it's almost certainly spam.

• Examine the 'from' address. If it appears to be fraudulent, it's very likely spam.
• An email from a Royal prince or some other too-good-to-be-true offer may appear.

If you believe the email to be spam, it will usually be deleted without being opened. So, how can you ensure that your email isn't trashed without being seen?🚀 Avoid the spam folder once and for all! Alore’s Domain Check Feature ensures your email setup meets all security & deliverability standards. Scan Your Domain Health Now

Common Mistakes to Avoid in Email Sales Pitches

1. Writing a Long and Boring Email

Nobody likes reading long emails, especially busy professionals. If your email looks like an essay, most people won’t read it. Keep it short and clear. Aim for 50-125 words—emails in this range get the best response rates.

What to do:

• Use short sentences and bullet points to break up text.
• Get straight to the point—state the problem, solution, and action needed.
• Make your sales pitch email template easy to scan.

2. Using a Weak or Spammy Subject Line

The subject line is the first thing people see. If it’s boring, confusing, or looks like spam, your email will never be opened. A subject line that sparks curiosity is key to grabbing the prospect's attention.

What to do:

• Keep it short (under 50 characters).
• Make it relevant to the reader’s pain point.
• Avoid spammy words like “Free,” “Act Now,” or “Limited Offer”.

3. Sounding Too Salesy

Nobody likes feeling like they’re being sold to. If your email sounds like a pushy ad, people will ignore it. Instead of selling, focus on helping.

What to do:

• Write like a real person, not a marketer.
• Offer value first before asking for something.
• Use friendly, natural language, not formal business jargon.

4. Sending the Same Email to Everyone

Not all prospects are the same. A generic email feels impersonal and will likely be ignored. Personalized emails get 26% higher open rates (Source: HubSpot).

What to do:

• Mention the prospect’s name, company, or industry.
• Refer to past interactions or mutual connections.
• Customize the pitch based on their specific problem.

5. Not Following Up

Not all prospects are the same. A generic email feels impersonal and will likely be ignored. Personalized emails get 26% higher open rates (Source: HubSpot). Your first email is just the beginning—consistent follow-ups help turn leads into customers.

What to do:

• Mention the prospect’s name, company, or industry.
• Refer to past interactions or mutual connections.
• Customize the pitch based on their specific problem.

Conclusion

To write an email sales pitch, you must first have a clear end goal in mind for your email. You should know who you're sending it to, what your call-to-action is, and what you want people to do as a result of reading the message.

You should also aim to sound more like a friend than a salesperson. People are more likely to react favorably if they believe you're someone they can trust.

Finally, before sending your email, always double-check it! You want to make sure that everything looks OK and that the links are functional.

If you want to stay on top of your sales game via automation and put your funnel into autopilot, Alore can help. Alore is a sales and marketing email automation that will help you close more deals, faster.

With features like lead capture forms, email automation sequences, contact management, and more, Alore can automate your entire sales process from start to finish! Try it for free today.

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