10 Easy Tips to Ace Email Marketing for More Clicks —Write, Send, and Convert!

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? Email marketing is an essential part of any digital marketing strategy, helping brands nurture leads and retain customers.

A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles. 

In fact, HubSpot reports that plain-text emails have a 17% higher open rate and a 21% higher click-through rate compared to HTML emails.

So, what copywriting techniques you should apply while writing for email marketing?

It all comes down to a few copywriting best practices that you should apply to both your subject line and content so that it grabs the attention of subscribers right away!

This blog post will walk you through proven strategies to improve your email marketing performance with effective subject lines and compelling content.

We'll begin with subject line copywriting suggestions for better subject lines and then move on to the body of email copywriting instructions. Following these email marketing tips can help you craft subject lines that boost engagement and drive more conversions.

Doesn't know how to find your prospects' email addresses? Read this: How To Find Your Prospects’ Email Addresses- 12 Easy Ways

Why Email Writing Matters More Than Ever

Email remains a powerful marketing tool for businesses to connect with customers, build trust, and drive sales. Here are some reasons to why it matters:

1. A Well-Written Email Drives More Clicks and Sales

Your email copy is the heart of your email marketing strategy. A clear, engaging message can make readers take action. Strong email subject lines grab attention, while compelling email content keeps them reading. 

The right words convince subscribers to click, buy, or sign up. Without good copy, your email campaign may fail, no matter how great your offer is.

2. Short Attention Spans Mean Every Word Counts

People don’t read long emails. They skim. Studies show that readers decide in seconds whether to engage or ignore an email. 

Your email marketing performance depends on keeping it short, clear, and engaging. Use personalized content to make emails feel relevant. Make every word matter.

3. Email Copy Affects Your Deliverability

If your email looks like spam, it won’t reach the inbox. Spam filters flag emails with too many salesy words, like "free" or "guarantee." 

A clear, professional email marketing strategy ensures your emails avoid spam folders. Focus on valuable, relevant content and include a clear unsubscribe link to build trust. Maintaining a high sender score ensures better email deliverability and reduces the chances of emails landing in spam folders.

Using a double opt-in process ensures that your subscribers genuinely want to receive your emails, leading to better engagement. Tracking key metrics like open rates and click-through rates is essential for evaluating email marketing success.

4. Great Email Copy Leads to Higher ROI

Well-crafted email marketing campaigns bring better engagement and more conversions. Businesses that use email copy best practices see higher click-through rates and increased revenue. 

Whether it’s a welcome email, a promotional email, or a transactional email, great copy turns readers into customers. A well-crafted promotional email can drive sales, increase brand awareness, and keep customers engaged.

A well-structured email program ensures consistency, builds brand trust, and maintains strong subscriber engagement.

How to Structure Your Email for Maximum Readability

1. Keep Your Subject Line Short and Clear

Your subject line is the first thing people see. A clear and catchy subject line grabs attention and increases open rates. If your subject is confusing, people will ignore your email or mark it as spam.

How to Do it:

Use 6-10 words. Studies show that subject lines under 50 characters get more opens. Make it relevant. Use words that connect to your message. Example: “Exclusive Discount Inside” works better than “Check This Out.”

Avoid spam words. Words like "free," "win," or "urgent" may trigger spam filters and send your email to the junk folder. Test different versions. Use A/B testing to see which subject lines get better results.

Subject line optimization is crucial to increasing open rates and ensuring that your email marketing efforts pay off.

2. Use a Strong and Engaging Opening

The first line of your email decides if people keep reading or leave. It should hook the reader and match your email marketing strategy.

How to Do it:

Personalize it. Use the recipient’s name when possible. Example: “Hey Sarah, here’s something just for you!”. Segmenting your unengaged subscribers and sending them personalized re-engagement emails can improve retention rates.

Ask a question. This makes people curious. Example: “Struggling with low open rates?”

Get to the point. Avoid long introductions. Example: Instead of “We are pleased to offer…,” say “Here’s a deal you’ll love!” Use a conversational tone. Write like you’re talking to a friend.

A great opening keeps people engaged. If they stop reading after the first line, the rest of your email campaign won’t matter. Re-engaging inactive subscribers is key to maintaining a healthy email list and improving email marketing performance.

3. Stick to Short Paragraphs (2-3 Sentences Max)

Long paragraphs make emails hard to read. People scan emails quickly, especially on mobile devices. If your message looks like a big block of text, readers will skip it.

How to Do it:

Keep it brief. Use 2-3 sentences per paragraph to improve email marketing performance. Use line breaks. White space makes your email easier to scan.

Highlight key points. Use bold text or bullet points to make important details stand out. Make it skimmable. Readers should understand your message in seconds.

Short paragraphs increase engagement and make it easier to take action.

4. Use a Logical Structure (Inverted Pyramid Method)

The Inverted Pyramid Method puts the most important information at the top. Readers get value quickly, without needing to scroll too much. 

How to Do it:

Start with the key message. In the first few lines, tell readers why your email matters. Add supporting details. Explain the benefits and provide relevant customer data. End with a clear CTA. Use a strong call to action to guide readers toward the next step.

Using a clear structure improves email campaign success. It helps avoid spam filters, keeps readers engaged, and boosts click-through rates.

Understanding your target audience helps craft emails that are relevant, engaging, and highly effective in driving action.

5. Use Bullet Points for Key Information

People skim emails. They don’t read every word. Bullet points help readers find important details fast.

How to Do it:

Keep each bullet point short. Aim for one sentence per bullet. Use bullets for lists. Example: key benefits, features, or steps.

Highlight important details. Readers should grasp the message in seconds. Avoid long paragraphs. Too much text looks cluttered and hard to read.

Using bullet points increases engagement. Readers get the message quickly, improving click-through rates and conversions.

6. Use White Space Strategically

White space is empty space between text, images, and buttons. It makes your email easier to read.

How to Do it:

Use short paragraphs. Break large blocks of text into 2-3 sentences. Leave space around buttons. It helps increase call-to-action clicks.

Use line breaks. Add space between key sections to guide the reader’s eye. Keep margins clear. Avoid cramming too much text together.

Emails with good white space look clean and professional. They load better on mobile devices and improve email marketing campaigns results.

7. Add a Clear Call-to-Action (CTA)

A call-to-action (CTA) tells your reader what to do next. It could be clicking a link, signing up, or buying a product.

How to Do it:

Use action words like "Download Now" or "Get Started." Make it stand out with a bold button or a different color.

Keep it short. A CTA should be 2-4 words max. Place it in the right spot. Readers should see it quickly without scrolling too much.

A strong CTA increases conversions. It tells the reader exactly what to do, improving your email marketing strategy.

8. Use Images Sparingly

Images make emails look better. But too many images slow down loading time and can trigger spam filters.

How to Do it:

Use high-quality images, but keep them small. Large files slow down emails. Balance text and visuals. Too many images hide important content.

Use ALT text. This helps readers see a description if images don’t load. Test your email. Check how it looks on different devices before sending.

Emails with fewer images have better deliverability. They also load faster on mobile devices, improving the email marketing experience for readers.

9. End with a Friendly and Actionable Closing

Your email should end on a positive note. A strong closing makes the reader feel valued and encourages action. Whether it’s a thank-you message, a sign-off, or a next step, the closing must be clear.

How to Do it:

Use a warm and professional tone – Keep it friendly but appropriate.

Include a call-to-action (CTA) – Tell the reader what to do next (e.g., “Click here to subscribe” or “Reply with your questions”).

Offer value – Give them a reason to engage, like a discount code or helpful resource. Make it short – A few sentences are enough.

For example, instead of “Let me know if you’re interested,” try: "We’d love to hear your thoughts! Click below to schedule a call or reply with your questions."

A well-crafted closing increases engagement and improves email marketing performance.

10. Optimize for Mobile Readability

Most people read emails on their phones. If your email isn’t mobile-friendly, it may be unreadable or ignored.

How to Do it:

Use short subject lines – Keep them under 50 characters. Break up text – Use short paragraphs and bullet points for easy scanning.

Ensure CTA buttons are clickable – Large, easy-to-tap buttons work best. Use a simple email design – Avoid heavy images or long blocks of text.

Test on mobile devices – Before sending, check how it looks on a phone. Analyzing email performance data helps you refine future campaigns for better results and higher engagement.

A mobile-optimized email improves readability, increases click-through rates, and boosts conversions.

10 Tips to Write an Email: A Step-by-Step Guide

1. Start with a Clear and Engaging Subject Line

The subject line is the first thing people see in their inbox. It decides whether they open or ignore your email. A good subject line should be short, clear, and relevant.

How to Do it:

• Keep it concise: Use 6-10 words (ideal length for high open rates).
• Make it relevant: The subject line should match the email’s content.
• Use action words: Words like “Exclusive,” “Important,” and “Limited Time” encourage clicks.
• Avoid spam triggers: Avoid words like “Free” or “Buy Now” to keep emails out of spam filters.
• Personalize when possible: Adding the recipient’s name boosts email open rates.

Example: Instead of "Special Offer Inside," write: "John, Your Exclusive Offer Ends Tonight!"

2. Greet the Reader Appropriately

Your greeting sets the tone for the entire email. A bad greeting can make your email feel impersonal or unprofessional.

How to Do it:

• Use the recipient’s name if you know it: “Hi Alex,” is better than “Dear Customer.”
• Match the formality to your audience:

Casual: “Hey Sarah,” (for friendly emails).Professional: “Dear Mr. Thompson,” (for business emails).

• Avoid generic openings like “To whom it may concern.”
• Double-check the spelling of names: Misspelling a name can create a bad impression.

Example: If emailing a potential client, start with: “Hello James, I hope you’re doing well!”

3. Hook Your Reader in the First Line

The first sentence of your email matters. It decides whether the reader continues or ignores your message. A strong opening grabs attention and sets the tone for the rest of your email.

How to Do it:

• Ask a Question: Start with a question that relates to your reader’s needs. Example: “Struggling to improve your email marketing performance?”
• Use Personalization: Mention the recipient’s name or a specific detail about their interests.
• Get Straight to the Point: Avoid long introductions. Let the reader know what the email is about.
• Make it Benefit-Driven: Show the reader why they should care. Example: “Increase your open rates with this simple subject line trick.”
• Avoid Spam Triggers: Words like “free” or “limited-time offer” may land your email in spam filters.

4. Keep Your Message Short and Focused

People have short attention spans. Long emails get ignored. A clear, concise message helps your reader understand and take action quickly.

How to Do it:

• Stick to One Main Idea: Don’t overload your email with too much information. Keep it simple.

• Use Short Sentences and Paragraphs: Limit each paragraph to 2-3 sentences for easy reading.

• Use Bullet Points for Key Details: They make your message easy to scan.
• Avoid Jargon: Use simple, clear words that everyone understands.

• End with a Call-to-Action (CTA): Tell your reader what to do next. Example: “Click here to get started.”

5. Write in the Second Person (You-Focused)

Writing in the second person means speaking directly to the reader using words like "you" and "your". This style makes emails feel more personal and engaging. Instead of talking about yourself, focus on how your message benefits the reader.

How to Do it:

• Make it personal: Instead of "Our product helps businesses," say, "You can improve your business with this tool."
• Ask questions: Engage the reader by asking things like, "Are you looking for ways to improve your email marketing performance?"
• Use action-driven language: Guide the reader with phrases like "You’ll get instant access" or "Your business will see results fast."

Why It Works

• Increases engagement: Readers feel like you’re speaking directly to them.
• Boosts conversions: A personal touch makes people more likely to take action.
• Creates connection: People trust brands that focus on their needs, not just on selling.

6. Highlight Benefits, Not Just Features

A feature tells what something does. A benefit explains why it matters. Many emails only list features, but people care about how those features help them.

How to Do it:

• Turn features into benefits: Instead of "Our software has AI-powered automation," say, "You save hours of work with AI-powered automation."
• Use simple language: Avoid jargon. Explain benefits clearly.
• Make it relevant: Show how your product or service improves the reader’s daily life or work.

Example: Feature: "Our email marketing tool has advanced segmentation."
Benefit: "You’ll send emails to the right people at the right time, increasing engagement."

7. Add a Clear Call-to-Action (CTA)

A Call-to-Action (CTA) is a phrase or button that tells your reader what to do next. It can be "Sign Up," "Buy Now," or "Read More." A strong CTA increases your email marketing performance and helps drive conversion rates.

How to Do it:

• Make it stand out – Use a bold button or different font color.

• Be clear and specific – Instead of "Click here," say "Get Your Free Guide."

• Create urgency – Use words like "Limited Offer" or "Only a Few Spots Left."

• Keep it short – Your CTA should be no more than 3-5 words.

‍Example: If you are sending a welcome email, include a CTA like "Start Your Free Trial Today" to engage new subscribers.

8. Personalize Wherever Possible

Personalization means tailoring your emails for each reader. This can be using their name, recommending products based on past purchases, or sending emails at the right business hours.

Sending personalized recommendations based on a subscriber’s past purchase history can increase conversions and engagement.

How to Do it:

• Use the recipient's name – Instead of "Dear Customer," write "Hi [First Name]."
• Segment your email list – Group your audience based on their interests or purchase history. Avoid sending the same email to your entire list—segmentation ensures each subscriber gets relevant content.
• Send personalized recommendations – If someone bought running shoes, suggest matching socks.
• Optimize send times – Use email marketing strategy tools to deliver emails when your audience is most active.

Example: An e-commerce store can send a personalized discount code for a product a customer viewed but didn’t buy.By using personalized content, you increase engagement metrics and improve your email marketing performance.

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9. Proofread Before Sending

Proofreading means checking your email for mistakes before sending it. Spelling, grammar, and formatting errors can make your message look unprofessional. Mistakes can also confuse the reader, reducing the email marketing performance.

How to Do it:

• Read your email out loud – This helps you catch awkward sentences.
• Check spelling and grammar – Use tools like Grammarly or the built-in spell check in your email clients.
• Look for missing details – Ensure you included the recipient’s name, subject line, and any necessary call-to-action (CTA).
• Test links – Click every link to confirm they work correctly.
• Send a test email – Preview your message in different email clients and on mobile devices to check formatting.

Even a small typo can hurt your sender reputation and affect email deliverability. Take a few minutes to proofread before you hit send. Test your emails by sending them to your own inbox to check formatting, readability, and spam triggers before reaching your audience.

10. Always Use a Conversational Tone

A conversational tone makes your email feel like a real conversation, not a boring announcement. It keeps subscribers engaged and helps build strong relationships. Consistency in your brand voice makes your emails recognizable and strengthens customer relationships.

How to Do it:

• Use "you" and "your" – Speak directly to the reader. Example: "Here’s how you can improve your email marketing strategy."
• Keep sentences short – Simple words make emails easier to read on all email clients.
• Avoid too much jargon – Not all readers understand industry terms. Instead of "high conversion rates," say "more people buying from you."
• Write like you talk – Imagine explaining your message to a friend. It should sound natural.
• Use contractions – "You’re" instead of "You are" sounds more human.

When you write in a friendly way, email recipients feel more connected. This increases click-through rates and keeps subscribers engaged.

What Makes a Great Subject Line?

Your email subject line is the first thing people see. If it’s not interesting, they won’t open your email. A great subject line grabs attention and makes readers curious. It should be clear, short, and relevant to your audience.

People scan subject lines quickly, especially on mobile devices. Keeping it under 50 characters ensures it is easy to read and does not get cut off. A short and clear subject line increases the chances of your email being opened.

Using power words like "exclusive," "urgent," or "limited-time" creates excitement. These words make your email feel important, which can boost email open rates and keep subscribers engaged. However, be careful not to overuse them, as they can lose effectiveness over time.

Personalization is another key factor. Emails with personalized content perform better because they make the recipient feel valued. Adding the reader’s name or mentioning a topic that interests them can make your email stand out in a crowded inbox.

Avoiding spam triggers is crucial. Words like "free," "click here," or "act now" can cause your email to land in spam filters instead of the inbox. Instead, focus on engaging content that sounds natural and relevant to your audience.

Looking for more tips? Experimenting with A/B testing can help you find the best-performing email copy.

Testing and optimizing your subject lines can help you find what works best. Using A/B testing allows you to compare different subject line copy and track which one performs better. 

Analyzing email marketing performance data will help improve your results and refine your email marketing strategy over time. Analyzing past campaign data allows you to gain insights into what works best for your audience and refine your email strategy.

A strong subject line is the key to successful email marketing campaigns. It determines whether your email gets opened or ignored. Experiment with different approaches and keep improving based on your audience’s response.

Best Days and Times to Send Emails for Higher Engagement

Data-Backed Best Days to Send Emails

Not all days are equal when it comes to email marketing success. Studies show that Tuesdays, Wednesdays, and Thursdays have the highest open rates and click-through rates. 

These mid-week days work well because people are actively checking emails during business hours and are not overwhelmed with weekend clutter.

Research from Constant Contact and HubSpot suggests that Tuesday is the top-performing day for email marketing campaigns. 

Emails sent on Fridays and weekends tend to have lower engagement, as people are either wrapping up work or are off their screens.

Quick Tip: Avoid sending marketing emails on Mondays as people are catching up on work and clearing their inboxes.

The Optimal Time Slots for Maximum Opens

Timing is key in email marketing performance. Sending emails when your audience is most active can increase click-through rates and engagement metrics.

The best time slots are:

• 8 AM - 10 AM: People check their inbox first thing in the morning.
• 12 PM - 1 PM: Many check emails during their lunch break.
• 5 PM - 6 PM: Late afternoon emails catch attention before people log off.

For B2B emails, sending between 10 AM and 2 PM works well, as professionals check emails between tasks. For B2C emails, evenings or weekends may be more effective, depending on your audience.Test and Optimize: Not all industries follow the same patterns. Use A/B testing to find what works best for your audience. Monitor key engagement metrics like open rates, click-through rates, and conversions to refine your strategy.Send emails at the perfect time! With Alore’s Smart Scheduling, optimize email delivery for peak engagement. Get Your Free Demo!

Power Words That Drive Email Opens

Conclusion

Though some were excellent for mass emails and sales, none could fit my personalized email marketing requirements. Makes perfect sense, right? In fact, nothing personal can be produced from a common template.

That's exactly why we at Alore follow these principles and not any random scripts.

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