24 K working women reached across 12 cities with an average open rate of 36% per campaign. And a click through rate of about 12%. 121 positive emails received and one reprint of the email in a magazine
“We wanted to target working women across tier 1 and tier 2 cities in India. Facebook and instagram wasn’t the most preferred channel for us (apart from being exorbitantly costly for us). an expensive source. We wanted to figure a cost effective way to reach our target audience in the most effective manner and increase brand awareness and engagement”